Posted tagged ‘The Emergence of the Relationship Economy’

It’s Summertime! Less Time Than Before.

June 8, 2009

tre-coverFor the past couple of weeks and probably for the next couple, we have been out-of-pocket–traveling to graduations and other family-related events. For this reason (and others we will keep to ourselves) I have failed to post frequently to this blog. (That’s my confession.)

However, I have been quite busy out in the real world and on LinkedIn making connections to people who can potentially provide me business. So I’ve been active.

Feel free to contact us at On the Mark Writing if you or your company need a well-written press release, a carefully-crafted press kit, marketing collateral, or editing services.

In this down economy, if you are unsure of the process of writing news releases or marketing collateral (i.e. sales letters) why not get a professional writer to create them for you? News releases are an excellent way to get people to talk about your business and subsequently driving traffic to your website. The key is conversations. If you create a dialogue between your business and your customers or clients, ultimate those conversations will create revenue in your pocket.

How ’bout it?

Did You KNOW???

April 23, 2009

A friend sent me the link to this video this morning, and its message is both exciting and a little scary. Did you know that in only one year, the top 10 in-demand jobs did not exist only five years ago?

Sometimes information is too much for us to process, and sometimes we are immobilized by too much of it. Watch this 5 minute video, and then  let me know what your thoughts are about it.

Does this information come at us to fast for us to fully comprehend? Is anyone else frightened by the information overload which is occurring every second of every day 365 days a year?

How ’bout it?

Wal-Mart Employee Engages The Relationship Economy

March 25, 2008

tre-cover.jpgNews Flash! WalMart doesn’t have the best customer-service! I know that it may come as a shock to most of us, but the Multi-Billion dollar company often isn’t synonymous with excellent — or even good — customer service. However, today we went to Wal-Mart to pick up a last-minute birthday gift for our nephew. In the toy section of store number 0659, we couldn’t find anyone who worked for Wal-Mart. However, we went over to the jewelry counter where there were two women working.

We asked if there was anyone in TOYS, and the responded that she may be on break. One of the ladies paged the associate working in toys and asked her to call a certain number. When there was no call after about five minutes, one of the jewelry associates, Marty, called the crafts department and was told that the item I sought was located in Stationery.

That was all Marty needed. She then set off, leading me over to the Stationery section, and made sure that I found what I needed.

We were floored! Not only had Marty provided us with the correct information, but she actually made sure that our visit to Wal-Mart was exceptional! Most of the time, when an associate is approached to help find something at Wal-Mart, he or she will endeavor to assist the customer if the item is in the same section in which that employee works. Otherwise, the associate will say, “That’s in Housewares,” or something like that.

Even the “Customer Service Managers” do this. Understandably, they may not be able to go traipsing around the store helping the customer find something, but they could at least find another employee to provide assistance.

But Marty actually took the time to make a page, call another department to ask if they knew, and then she led me to the exact isle and made sure I found what I wanted. She didn’t pass us off to someone else or make us feel like we were an imposition, but she made our trip to Wal-Mart enjoyable and pleasant. Thanks, Marty!

How ’bout it?

The Emergence of The Relationship Economy

March 24, 2008

tre-cover.jpgThe convergence of technology that accelerates the power of relationships and facilitates dynamic communications– peer to peer and to entire communities–is revolutionary to say the least. The book examines the factors that are influencing the emergence of The Relationship Economy

 The book defines The Relationship Economy as: “The people and things we are connected with in our personal networks who or that distribute or consume our capital, which in turn influences our individual production outputs.” The book analyzes the factors that are influencing an emerging economy based on the sum of factors driving massive and significant changes to the way everyone will work, play, and live.

This emergence will have an especially profound effect on businesses and individuals. While individual factors are self-evident, the collective factors, taken as a whole, are the basis for individual conclusions for strategic opportunities that can be gained from the new economy. 

The book provides the knowledge, tools and suggested skills necessary for improved comprehension of the strategic issues required to succeed in The Relationship Economy, and provides the context of actions that enable success. It covers an emerging opportunity for the global community of users/consumers/prosumers/citizens, consumer brands, corporations, non-governmental organizations and governments to play a critical role in forging this new carbon neutral economy: The Relationship Economy

 This book details an emerging economy, driven by factors that are affecting massive changes to the way people work, play, and live. This emergence will have an especially profound effect on business. While individual factorsare self-evident, when taken collectively, they are the basis that individuals use to identify strategic opportunities to be gained from the new economy. 

Starting with a foreword by Doc Searls, Co-Author of ‘The Cluetrain Manifesto’, this book is a foundational resource for individuals and entities to use as each begins to plan for participation in the accelerated changes brought on my technological advances of the World Wide Web. The goal of the book is to enable all parties to gain perspectives, knowledge, and insights as to the dynamics of technology, the impact of changes brought on by the social Web, and what factors should be considered for the purposes of planning for success.

How ’bout it?

The Virtual Relationships We Create

March 7, 2008

relationshipfactor.jpgYesterday, we were on the playground after school talking with other parents. The discussion inevitably turned to the ubiquitous nature of the internet and email. And then one mom said, “What I don’t get is why people spend so much time online and in virtual worlds!”

Clearly, she doesn’t get it. We had just reviewed five benefits of social networking, and it was all we could do to keep from launching a monologue about reasons people seek to “connect.” Sure it may be a little futuristic to think that people can enjoy spending time online and never leave their homes, but it’s the cold, hard reality that sometimes people do prefer to spend time online than with their families. It’s not necessarily right, but it’s true.

In the 21st century, we are able to shop online, order custom-made computers online, chat, play and converse with others from all over the globe! People can even shop for groceries and have them delivered to their doorsteps! In the future, who knows how connected we will be if we continue to form relationships with others across the country and even the world?

The key to being successful online – whatever your intentions are – is to begin by forming relationships! Relationships are the backbone for everything. People have relationships with doctors, coffee-shop clerks, mechanics, plumbers, electricians, pastors, therapists, and the list keeps going! Whether we use Facebook or other networking websites and platforms for business purposes or simply for fun, the key to connecting with people is to form a relationship with each of them.

We are the people with whom we surround ourselves. The same is true online. As networking strategist Jay Deragon says, “We are who we know.” If we read someone’s blog or other information he or she produces, we get to know them, and therefore are affected by the way that person sees the world.

At a networking meeting late last year, someone told us that the only difference between the person we are now and the person we will be in a year are the books we read, the people we know, and the contacts we make. Add to that the relationships we create, and you’ll have something that you can etch in stone!

How ’bout it?

If Comcast Had Only Known…

February 19, 2008

tre-cover.jpgRecently, we moved our office, and therefore were reliant on Comcast to come to our home and provide us with a new internet connection in the bedroom (upstairs) rather than the living room where the computer had been in the living room (downstairs).We called to schedule a service tech to come do the required work. Three days later was the earliest time someone was available. We were given a three-hour window (12 – 3) that the tech was supposed to come. We rearranged our schedules so that someone would be home during those times. When did the tech show up? At 2:35, he called us to make sure we were home, and fifteen minutes later, he arrived. The service he provided was fine – or at least we thought so until the following day. When Comcast called to check on our satisfaction, we explained to them the problem, and they agreed to send someone else out in another three days – this time the window was from 8 – 11.

The breakdown in communication became apparent when someone from Comcast called at 9:28 on the day of service to “remind” us that we were scheduled to have a service tech come out between the hours of 12 and three! That’s when we realized someone was either going through the motions of his/her job, or he wasn’t telling us everything. Two calls later with Comcast, we spoke with Mary, and she provided me with the assurance that she would get a tech to our house as soon as possible.

Finally, a service tech arrived and performed the requested service and even helped us improve our computer’s speed even more.

The point is this: If Comcast’s Customer Account Executives had read The Emergence of The Relationship Economy, they could have realized that not only does rapid service come into play in establishing relationships, but also the follow-through of that service. If they had read the book, they could have learned what matters to us – and they wouldn’t have wasted our most precious commodity, time.

Are YOU and your business ready to embrace the change brought on by the swelling wave of The Relationship Economy?

How ’bout it?

Are YOU Ready for The Relationship Economy?

January 27, 2008

You may have seen this video already, but we think it bears a second (or subsequent) view(s). With the release of THE EMERGENCE OF THE RELATIONSHIP ECONOMY, the excitement expressed by this video is what we feel about the new economy.

How ’bout it?