Posted tagged ‘The Conversation on Comcast’

Comcast Starts Seeing Benefits of Conversations

April 4, 2008

conversation-on-comcast.jpgWith the Facebook group “The Conversation on Comcast,” which was started by several members of the business community who don’t work for Comcast, solutions have been provided to concerns Comcast clients/customers have expressed by executives who work at Comcast!

Though the vast majority of the group does not work for Comcast in any form or fashion, there are a couple of Comcast execs who are members: Frank Eliason and Scott Westerman. Kudos to these two! They are engaging The Relationship Economy, and Comcast is establishing good relationships with clients, as a result of their actions.

As Doc Searls says in The Cluetrain Manifesto, “Markets are Conversations. Therefore they (the markets) are constantly changing. They are ever-evolving, and flowing as rivers of conversations. They can change the way people buy, sell or do business. The internet is a perfect example. For several years now, we have been doing our holiday (Christmas) shopping online, rather than driving to the local mall, driving around to find a parking space, and fighting the crowds. It’s much faster and easier to shop online.

As the group grows, it provides value for not only Comcast, but also for its members. The problems which are solved provide a hope and an insight to other solutions which are case-specific. Though the commercials for Comcast high-speed internet are amusing to say the least, they are really nothing compared to the buzz created by Conversations on Comcast!

The Conversation on Comcast

March 19, 2008

conversation-on-comcast.jpgWhatever your industry, if you are engaging the virtual space, you need to get traction — or hits — for whatever you’re posting. Whether you’re simply complaining to a world-wide audience (hopefully) without any end-goal in mind, or you are trying to gain a loyal readership of what you write — eventually to capitalize on creating the forum you create — you need to have quality and substance in your posts.

Since we aspire to be paid to think — no matter the outcome — we need to achieve traction by generating interest of the masses. We started out several weeks ago with our Comcast post without a clear intent in mind. We simply wanted an acknowledgment that we were having problems with our Comcast service — and we got much more than we ever expected!

Now, a month later, we have moved the conversation into creating a Facebook group called “The Conversation on Comcast.” Within that first month, the membership of the group soared, but has now begun to slow as the “novelty factor” wears off. What we are trying to do is to get as many people who have some relationship with Comcast, the cable giant, to join and share their experiences — both good and bad — with the company.

What is our motivation? We want to make history by creating a new way for companies to enhance customer service and thereby improve customer satisfaction. Soon we will be unveiling plans and new features like podcasts which can prove beneficial to all involved.

If you have any suggestions on ways to engage more people, let us know.

How ’bout it?