Posted tagged ‘The Communications Factors’

Let me hear your four seconds!

September 2, 2009

How many times have you answered the phone and some telemarketer spends the first 30 seconds not taking a breath or allowing you to get a word in edgewise? Chances are, more often than not.

Experts say that we, the business professionals of the world, have a total of four–count ’em–four seconds to entice someone into doing business with you or buying whatever product you happen to be hawking.

Did you get that? You have to say something in the first four seconds of your conversation which will make someone decide if they are going to work with you. If you haven’t got them in four seconds, it’s time to move on to someone else.

I know I need to work on my pitch, and I’m having a hard time finding others who really know how to effectively pitch to prospects. If you’ve got a good pitch, let me hear it. If your pitch needs a little work, let me hear that, too, and we can offer hints or ways to improve.

Remember, YOU only have FOUR free seconds before someone tunes you out and starts playing computer games, so make ’em good.

How ’bout it?

It’s Summertime! Less Time Than Before.

June 8, 2009

tre-coverFor the past couple of weeks and probably for the next couple, we have been out-of-pocket–traveling to graduations and other family-related events. For this reason (and others we will keep to ourselves) I have failed to post frequently to this blog. (That’s my confession.)

However, I have been quite busy out in the real world and on LinkedIn making connections to people who can potentially provide me business. So I’ve been active.

Feel free to contact us at On the Mark Writing if you or your company need a well-written press release, a carefully-crafted press kit, marketing collateral, or editing services.

In this down economy, if you are unsure of the process of writing news releases or marketing collateral (i.e. sales letters) why not get a professional writer to create them for you? News releases are an excellent way to get people to talk about your business and subsequently driving traffic to your website. The key is conversations. If you create a dialogue between your business and your customers or clients, ultimate those conversations will create revenue in your pocket.

How ’bout it?

Did You KNOW???

April 23, 2009

A friend sent me the link to this video this morning, and its message is both exciting and a little scary. Did you know that in only one year, the top 10 in-demand jobs did not exist only five years ago?

Sometimes information is too much for us to process, and sometimes we are immobilized by too much of it. Watch this 5 minute video, and then  let me know what your thoughts are about it.

Does this information come at us to fast for us to fully comprehend? Is anyone else frightened by the information overload which is occurring every second of every day 365 days a year?

How ’bout it?

Interview with Scott Allen

October 14, 2007

This interview with Scott Allen is well-worth the half hour you invest in it. Many great tips and insights into the world of Social/Business Networking!

The Communications Factors: Where It’s Going

October 10, 2007

Fred Vogelstein of the LA Times wrote a very compelling article on the Facebook Revolution for October 7. He spends much of the article writing about FaceBook’s CEO, Mark Zuckerberg, and his vision. What really hit home with me, however, was how he paraphrased what Zuckerberg envisions for the social networking megagiant:

“Humans get their information from two places — from mainstream media or some other centralized organization such as a church, and from their network of family, friends, neighbors and colleagues. We’ve already digitized the first. Almost every news organization has a website now. What Zuckerberg is trying to do with Facebook is digitize the second.

“Think about what this means. Right now, the interactions among friends, neighbors and colleagues — a.k.a. word of mouth — is still analog. You go to a cocktail party, and a friend tells you about this incredible pediatrician he’s found. You ask a few other friends to confirm that data and eventually two things happen: You switch doctors, and the physician becomes a favorite in town. Now imagine that information automatically pushed out to all your friends, tested, verified and returned to you in 24 hours, and you have Zuckerberg’s vision for Facebook.”


Zuckerberg’s vision is clearly head-and-shoulders above others’, who have yet to capitalize on the idea. That’s what I want Link to Nashville, the site I administer, to become. I want it to be “the place” to visit on-line to find out what’s hot and where things are happening, in addition to who people recommend.

My Vision:

Link to Nashville has already become a gathering place for business people – most of them local – who are stepping into the on-line social networking space – some for the first time. Just like Zuckerberg’s visionary thoughts about Facebook, “You switch doctors, and the physician becomes a favorite in town,” I want Link to Nashville to be the top resource for people who are new to the area and are looking for a church, doctor, or whatever, and for the people who are planning to visit Nashville and are looking for a hotel close to downtown, a hotspot, or the most likely places to see a country musician!

Think about it. Wouldn’t it be great to be able to go on-line and learn that Tootsie’s provides a live music venue seven nights a week if you weren’t from middle Tennessee?

How ’bout it?

The Communications Factors: Do It Better!

October 9, 2007

Just like with anything else, managing the Communications Factors improves with time and practice. The same way a child who’s played soccer for a couple of seasons is better than the first timer, the more we employ the Communications Factors, the better we are at getting our message to the intended audience with little or no distraction or interference.


In the Relationship Economy, communicating with others requires a good amount of time and skill. If you deny this fact, just take a look at some of the meaningless, trivial blogs which are usually – but not always – written by teens. “Just stopping by to say hi,” seems to be a common post to many MySpace pages. Blogger Deborah Schultz said in her July 10th post this year, “Relationships take work.  We all know this and yet we take shortcuts,  in our personal and professional lives.” Yes, relationships do take work. Think about friendships among children. When two kids approximately the same age spend a half hour playing and really enjoying themselves, they each have made a “new best friend.” However, later that week, one child cannot even remember the other’s name. It’s all about the relationship.

The relationships of the physical world are becoming more and more virtual. And the most effective ways to build those relationships is to communicate, via technology, with others in the on-line world.

By engaging the technologies of communications (i.e. practice), we learn to improve the transference of information. The more time we spend using those emerging technologies, the better we become at maintaining those relationships which really matter most to us. As it is said, “Practice makes perfect!”

The more you do anything, whether it’s posting to a blog, establishing yourself as an expert or producing a podcast, the more you do it, the better will will get.

The technologies provide us ways with which we can communicate; how and whether we use the technology is completely up to us.

How ’bout it?

Paradigms Need to Be Shifted

October 8, 2007

A couple of years ago, I attended a series of classes led by Dr. Robert Lewis from Little Rock, Arkansas, called “Men’s Fraternity.” Actually, Dr. Lewis was not in attendance, but through technological advances, his seminar was presented on DVD. 


The core topic of the class was to improve our lives at work and home – whether we were single, married, or engaged. The thing I most remember about the seminar was the idea that we, as men, had to have a paradigm shift: “In order to live more than you can imagine, you have to die a little,” said Lewis. Without going into the theological aspects of this paradigm, let me just explain what the statement means: Take marriage. If a man really wants to win big points with his wife, then he should try cleaning the house. (That’s just one example, but it’s a good one.) When the wife gets home from work, she’ll realize he cleaned the house. Even though he hated doing it, the reward(s) will far exceed his expectations. Thus, he needed to “die a little,” or do something he really didn’t want to do,  in order to “live like more than he ever imagined.”


When people who don’t already know about the benefits of “social networks” are invited to join anyon-line network, they usually ask, “What’s in it for me?” That’s not always the case, but more often than not, it is. They can’t seem to understand that their paradigms need to be shifted.

Typically, we, as humans, are taught that our needs come first. “We need to look out for number one because nobody else is going to.” That’s not the case in social networking. In fact, in many groups the members derive such a “shot in the arm” from the free exchange of knowledge and sharing, that the “payment” for such services comes in a form of Personal Realization; members realize that they are contributing value to the community, and that in itself is enough for them. They just want to give!

However, the majority of people in the world unfortunately don’t have this mindset: we first think, “What can I get out of the time I spend on-line or on this network?” Only after our initial needs are met, do we stop to think about helping others achieve their dreams.

How ’bout it?