Posted tagged ‘social networking’

Let me hear your four seconds!

September 2, 2009

How many times have you answered the phone and some telemarketer spends the first 30 seconds not taking a breath or allowing you to get a word in edgewise? Chances are, more often than not.

Experts say that we, the business professionals of the world, have a total of four–count ’em–four seconds to entice someone into doing business with you or buying whatever product you happen to be hawking.

Did you get that? You have to say something in the first four seconds of your conversation which will make someone decide if they are going to work with you. If you haven’t got them in four seconds, it’s time to move on to someone else.

I know I need to work on my pitch, and I’m having a hard time finding others who really know how to effectively pitch to prospects. If you’ve got a good pitch, let me hear it. If your pitch needs a little work, let me hear that, too, and we can offer hints or ways to improve.

Remember, YOU only have FOUR free seconds before someone tunes you out and starts playing computer games, so make ’em good.

How ’bout it?

Readjusting My Goals…

May 28, 2009

linkedin1If you’ve been reading my recent posts, you may have noticed that I have made the statement that I will begin affecting change in my life by becoming accountable to YOU, the blogosphere.

Well, I started out pretty well, but then it sort of lost the appeal as I was a bit uncertain as to the actual number of people who were reading my posts. Hmm….

However, I have found renewed inspiration and am working now on some new goals which I will share with you as I become comfortable with the idea of letting the world (or the couple dozen people who click on my posts) know what my plans are.

But what I do want to tell you is this: I’m trying to become more active on LinkedIn and am always looking to make new connections. If you are interested in connecting with me, my email address is in the “ABOUT” page on my blog. However, if it appears that I’m getting tremendous amounts of spam to my inbox, I will then take action and remove it.

Are you trying out new things in your business? If so, I’d love to hear about them!

How ’bout it?

Accountability: Becoming the person you want to become

May 7, 2009

AccountabilityIn starting this recent chapter of my blog, I decided to create some sort of accountability which would hopefully “encourage” me to write on a more regular basis. Each week, I’m making a (seemingly) feasible goal of action.

This week, I have aspired to make contact with people in the mainstream (traditional) media, since I’m working to become the next generation of “new” media. So far this week, I have endeavored to for connections with 15 people from Facebook who work for CBS. Several have responded, but the rest have either ignored my friend request or haven’t taken action. Should I move on with others, or should I keep asking those who haven’t replied?

My second goal from my last post was to become more accountable by making more frequent blog posts. That’s an easy one. By doing just this, I’ve taken action to make it happen.

My third goal is to use my time more wisely: I accomplished this goal by implementing the use of a timer when using online aps on Facebook.

A friend sent me this Youtube video which I found sadly true and a bit amusing:

After watching it, I started making a list of my goals for next week:

  1. I need to have a business plan, something to fall back on when I get into a funk. I have never written a business plan, but I understand that by writing others’ business plans, it can be very lucrative, but first I want to have one of my own. Any advice from those who are more seasoned in business than I would be much appreciated.
  2. I intend to continue making connections in the traditional media.
  3. I will begin/continue trying to sell my services and those of others via social networks and the Relationship Economy.

How ’bout it?

Keeping Me Accountable

April 30, 2009

One of my latest posts stated that I was going to chronicle change in my life. And to do this, I thought I could use some accountability partners — some people to say, what happened? Why didn’t you post? Why didn’t you do what you said you would.

Well, more than a week has gone by, and I’m just now making the first of my accountability posts. Truth be told, I’ve kind of been neglecting my blog because I fell a little short when reaching the goals I set last week.

As a reminder, here are the goals I made:

  1. I intend to begin to chronicle change.
  2. I intend to establish more connections on social networks (Facebook, LinkedIn) with people who are involved in media.
  3. I intend to become more active in activities which will prove to be effective in my goal to show people the benefits of social networks for business.

Time to face the music.

  • With these posts, I did, in fact, begin to chronicle change. I had initially hoped I would make more frequent posts than once or twice a week, but unfortunately, I was either too busy or distracted to make more posts happen. Maybe next week.
  • My second goal from last week was to make connections with other people who are in traditional media. I failed to do this at all. I don’t know what happened to me, but I just felt like I lacked the energy to connect with others who could help me either bring business or other connections to people who are in the positions which could establish me as a prominent businessman. So that one will be on the list again.
  • The third and final goal I made last week was to become more active in activities which proved beneficial to my ultimate goal of showing the world how advantageous social networks were for business. For this one, I did fairly well, but I still found myself going to applications in Facebook which devoured HOURS of my time and energy. However, I have made a point to make calls to business people who are in positions to hire me.

How do you think I did? I can go through my lists and give myself a point value, but I realize that what I’m asking for is for  contributions! On a scale of 0 – 10, with 0 being not at all and 10 being remarkable work, how do you think I did?

I intend to make more goals and post them on Monday, May 4.

How ’bout it?

Really Good Interview on Fox Business

March 12, 2009

On Sta.rtUp.biz, one of the plethora of social networks for business people, I started listening to an interview with Social Networking Strategist, Paul Young from Conversion, a social media marketing firm.

The Key to Networking Effectively:

Over 70 percent of teens in the US are on some sort of social networking site. But those networks are not just for teens or kids anymore, Young says. Recently, I found an article online titled “Grandpa’s now on Facebook” where the author really gets quite real about how weird it made him feel for “gramps” to be “checking up on him.”

And although it may cause a little discomfort at Thanksgiving around the table, but it’s true: the internet is being embraced by people from all generations. This means that advertisers aren’t going to be able to be selective about their target audiences based on age. The lines are graying between teens and twenty-somethings, thirty-somethings and on up to (and past) retirement age.

The second point Paul brings up is that the first thing you (as an advertiser) should do is get into the social network and listen. Just find out what it is that the community is talking about, what they are doing, where they spend most of their time. The internet is divided into groups or niches in which the members don’t share anything in common except one or two common interests.

Another point Paul makes is that in order to become effective and affective, you need to provide content to help other members.

“it’s really about altruism and enhancing the community with your brand,” Paul said.

Traditional Approaches Don’t Work

The traditional approach used to be, “Here, listen to my message. Enjoy!” Paul says that approach won’t work in the social networking space. It really goes back to altruism, he says.

You need to get in there and find out what your community is talking about, what are they interested in, and how can you enhace that? Sadly, most people in the business-world know what they want to do, but they are so stuck in the mindset of the traditional advertising gurus that they don’t really understand what they need to be doing in the world of social networking to bring in dollars to their companies…

The world of marketing within the social networks is quickly becoming the newest and largest cash-cow the nation and world has ever seen!

How ’bout it?

Why We Should Use Link to Nashville

September 9, 2008
Ever wonder why we should connect?
Tuesday, September 09, 2008 – Link to Nashville is a great networking opportunity in itself, but why should someone use LTN rather than — or even in addition to — other networking sites like LinkedIn, Facebook, or MySpace? In this article, I will explain to you some of the innovative services provided by Link to Nashville and reveal some of the pitfalls which commonly occur to owners of such networks.
We have all been somehow invited or interested in Nashville because we have joined the social networking platform called Link to Nashville. However, for many of us who don’t fully realize the potential of having our own networking website nestled right here in middle Tennessee, using the site feels rather cumbersome or awkward — almost like a burden. But Link to Nashville can be the next wave of the future of business in Nashville, if WE make it that way!

Here are some advantages of being a member of Link to Nashville:

Benefits for both the personal and professional user:

  • Network with other professionals in the Metro Nashville Area
  • Utilize Link to Nashville to find out about current job openings and business opportunites within the Nashville Metro area
  • Utilize network when considering a career change into a different industry
  • Network with LNT for personal friendships within a given discipline whether retail, medical, academic, healthcare, music, insurance, etc.
  • It’s Local

Benefits Corporate Users Will Find:

  • Recruiting for open positions locally
  • Networking within groups to discuss best practices or policy
  • Increase Brand awareness for their own business within local professional newtork
  • Advertise local corporate events or activies
  • GOLD mine for metro small businesses (advertising is cheap)

I hope these points help bring more interest to Link to Nashville, and we hope to see you there! If you think of other benefits of Link to Nashville, feel free to leave a comment for everyone to see. You may also contact me if you are interested in advertising on LTN or have questions.

It’s the GOSPEL!

November 16, 2007

800px-gutenberg_bible.jpg

The times change; communications change; technology enables communications to be easier and less restricted to only the well-educated and the technologically savvy. When Johannes Gutenberginvented movable type in the 1430s, he started a revolution which could only be imagined in the Catholic Church’s worst nightmares. After 1510, Gutenberg’s press enabled the mass-production of The Bible. The credit for the Protestant Reformation goes to Martin Luther, but without Gutenberg and the European invention of movable type, Luther could have never translated the Church’s Bible,which Catholic monks had been transcribed by hand throughout Europe, into the more accessible German vernacular. Do you think Gutenberg even imagined that his press would have such an impact on the world for centuries to come?

Luther’s translation of the Bible, in addition to his 95 Theses, led the Protestant Reformation. Luther challenged the authority of the papacy and changed the thinking of the common-man: The only requirement, Luther said, to receive Salvation and go to Heaven was faith in Jesus Christ. No longer did people have to go confess their sins to a priest before dying in order to get into Heaven. People now were considered to be of the “general priesthood.” They didn’t have to go through years of training in order to have access to God. Luther took out the middlemen – priests.

Just think about this: Could Justin Hall, who began eleven years of personal blogging in 1994 while a student at Swarthmore College, even begin to think about the vastness and range of blogs in 2007?

Will you be remembered some 13 years later for your Personal Brand or blog posts? Think about this: We are endeavoring to change the way the world works through the creation of social networks and collaborative networks. In 600 years, will someone find information out about YOU and say, “He/she was an early adopter of the online social networking strata which gave birth to the networks we know today?”

How ’bout it?