Posted tagged ‘personal branding’

Let me hear your four seconds!

September 2, 2009

How many times have you answered the phone and some telemarketer spends the first 30 seconds not taking a breath or allowing you to get a word in edgewise? Chances are, more often than not.

Experts say that we, the business professionals of the world, have a total of four–count ’em–four seconds to entice someone into doing business with you or buying whatever product you happen to be hawking.

Did you get that? You have to say something in the first four seconds of your conversation which will make someone decide if they are going to work with you. If you haven’t got them in four seconds, it’s time to move on to someone else.

I know I need to work on my pitch, and I’m having a hard time finding others who really know how to effectively pitch to prospects. If you’ve got a good pitch, let me hear it. If your pitch needs a little work, let me hear that, too, and we can offer hints or ways to improve.

Remember, YOU only have FOUR free seconds before someone tunes you out and starts playing computer games, so make ’em good.

How ’bout it?

It’s Summertime! Less Time Than Before.

June 8, 2009

tre-coverFor the past couple of weeks and probably for the next couple, we have been out-of-pocket–traveling to graduations and other family-related events. For this reason (and others we will keep to ourselves) I have failed to post frequently to this blog. (That’s my confession.)

However, I have been quite busy out in the real world and on LinkedIn making connections to people who can potentially provide me business. So I’ve been active.

Feel free to contact us at On the Mark Writing if you or your company need a well-written press release, a carefully-crafted press kit, marketing collateral, or editing services.

In this down economy, if you are unsure of the process of writing news releases or marketing collateral (i.e. sales letters) why not get a professional writer to create them for you? News releases are an excellent way to get people to talk about your business and subsequently driving traffic to your website. The key is conversations. If you create a dialogue between your business and your customers or clients, ultimate those conversations will create revenue in your pocket.

How ’bout it?

Readjusting My Goals…

May 28, 2009

linkedin1If you’ve been reading my recent posts, you may have noticed that I have made the statement that I will begin affecting change in my life by becoming accountable to YOU, the blogosphere.

Well, I started out pretty well, but then it sort of lost the appeal as I was a bit uncertain as to the actual number of people who were reading my posts. Hmm….

However, I have found renewed inspiration and am working now on some new goals which I will share with you as I become comfortable with the idea of letting the world (or the couple dozen people who click on my posts) know what my plans are.

But what I do want to tell you is this: I’m trying to become more active on LinkedIn and am always looking to make new connections. If you are interested in connecting with me, my email address is in the “ABOUT” page on my blog. However, if it appears that I’m getting tremendous amounts of spam to my inbox, I will then take action and remove it.

Are you trying out new things in your business? If so, I’d love to hear about them!

How ’bout it?

Accountability: Becoming the person you want to become

May 7, 2009

AccountabilityIn starting this recent chapter of my blog, I decided to create some sort of accountability which would hopefully “encourage” me to write on a more regular basis. Each week, I’m making a (seemingly) feasible goal of action.

This week, I have aspired to make contact with people in the mainstream (traditional) media, since I’m working to become the next generation of “new” media. So far this week, I have endeavored to for connections with 15 people from Facebook who work for CBS. Several have responded, but the rest have either ignored my friend request or haven’t taken action. Should I move on with others, or should I keep asking those who haven’t replied?

My second goal from my last post was to become more accountable by making more frequent blog posts. That’s an easy one. By doing just this, I’ve taken action to make it happen.

My third goal is to use my time more wisely: I accomplished this goal by implementing the use of a timer when using online aps on Facebook.

A friend sent me this Youtube video which I found sadly true and a bit amusing:

After watching it, I started making a list of my goals for next week:

  1. I need to have a business plan, something to fall back on when I get into a funk. I have never written a business plan, but I understand that by writing others’ business plans, it can be very lucrative, but first I want to have one of my own. Any advice from those who are more seasoned in business than I would be much appreciated.
  2. I intend to continue making connections in the traditional media.
  3. I will begin/continue trying to sell my services and those of others via social networks and the Relationship Economy.

How ’bout it?

Keeping Me Accountable

April 30, 2009

One of my latest posts stated that I was going to chronicle change in my life. And to do this, I thought I could use some accountability partners — some people to say, what happened? Why didn’t you post? Why didn’t you do what you said you would.

Well, more than a week has gone by, and I’m just now making the first of my accountability posts. Truth be told, I’ve kind of been neglecting my blog because I fell a little short when reaching the goals I set last week.

As a reminder, here are the goals I made:

  1. I intend to begin to chronicle change.
  2. I intend to establish more connections on social networks (Facebook, LinkedIn) with people who are involved in media.
  3. I intend to become more active in activities which will prove to be effective in my goal to show people the benefits of social networks for business.

Time to face the music.

  • With these posts, I did, in fact, begin to chronicle change. I had initially hoped I would make more frequent posts than once or twice a week, but unfortunately, I was either too busy or distracted to make more posts happen. Maybe next week.
  • My second goal from last week was to make connections with other people who are in traditional media. I failed to do this at all. I don’t know what happened to me, but I just felt like I lacked the energy to connect with others who could help me either bring business or other connections to people who are in the positions which could establish me as a prominent businessman. So that one will be on the list again.
  • The third and final goal I made last week was to become more active in activities which proved beneficial to my ultimate goal of showing the world how advantageous social networks were for business. For this one, I did fairly well, but I still found myself going to applications in Facebook which devoured HOURS of my time and energy. However, I have made a point to make calls to business people who are in positions to hire me.

How do you think I did? I can go through my lists and give myself a point value, but I realize that what I’m asking for is for  contributions! On a scale of 0 – 10, with 0 being not at all and 10 being remarkable work, how do you think I did?

I intend to make more goals and post them on Monday, May 4.

How ’bout it?

Brand YOU, inc. How do you get there?

January 11, 2008

the-brand-you-50.jpgVery often, we are told, “I’m not sure how to innitiate the process of Personal Branding, much less, what it really means.” We go on to explain that Personal Branding is really just another way of saying that YOU, whoever you are, approach your work life with the same intensity as you would if you were self-employed.

Allow us to explain:

Take the entrepreneur. Starting from the ground up can be daunting and, at the same time, exhilarating. Most likely, he – We know there are female entrepreneurs, but for the sake of time and readability, let’s just refer to our entrepreneur as a he – has the capital and resources to establish a good marketing campaign. But there are entrepreneurs we know personally who have started a brick-and-mortar “shop,” where customers can come and make actual purchases; they can walk out the door with something in their hand.

Before the shop was ever established, merchandise bought, and employees hired, there was a buzz about this entrepreneur. Everything was rather hush-hush, or on the down-low, so to speak. We knew something was going to happen; we just didn’t know what or when.

Brand YOU50, by Tom Peters says that we, the white-collar workers of America, need to approach the issue of “job security” the same way the colonists did centuries ago: To survive in a sink-or-swim world where there were no “safety-nets” such as unemployment insurance, the colonists needed three things, which were 1. a craft; 2. distinction; and 3. networking skills.

Craft:

The first one is easy: the colonist needed something he could do which was of value to someone else. This could have been making horseshoes, milling corn, providing eggs to the market, whatever! What he had to do was to find something which he could do more easily than someone else – thereby creating a “net profit” and establishing value for his “customers.” You remember what the world’s oldest profession is, right?

Distinction:

Our colonist also needed to have distinction. He had to set himself apart from all the other yahoos who were trying to make ends meet in the New World. Without mincing words, it means the colonists couldn’t sell “crap.” In such a tight-knit community, word would have gotten around that the horseshoes fell apart if he made them of inferior materials. The same idea applies today; with the plethora of internet connections available, and the ability to post videos about  literally anything, word’s going to get around about what you do or sell. The Global Connectivity is a blessing, but it can also be a curse.

Networking Skills:

The colonial entrepreneur needed good networking skills: When he met someone for the first time, that was a potential client/customer. At the pub or tavern, the colonist always had the opportunity to sell his product or services. We can bet that the self-sufficient colonist was pretty good at meeting people and maintaining those relationships which he deemed to be of value to him.

Failure in any one of these three aspects meant that the colonist – and anyone who depended on him – would certainly die. The colonies were composed largely of entrepreneurs, and the same could be said of the world today. Those entrepreneurs realized that if they were going to make it, they had to be the masters of their own destiny –

Back to the Future Present:

With literally thousands of social networking sites online, networking is no longer limited to a few venues. Link to Nashville, Link to New York and Link to Your World are only three options which enable the member to begin to brand him/herself. What do you want BRAND YOU to be known for? Having a goal and striving to achieve that goal on a continual basis is what Personal Branding really is. It doesn’t matter if you are an entrepreneur or work for a company; Branding yourself will begin to unleash your potential – and people will begin to notice!

 How ’bout it?

Personal Branding and YOU, inc.

January 8, 2008

the-brand-you-50.jpgYesterday, I went out and bought The Brand YOU50 by Tom Peters. Though I’m not very far into it, I can tell you it was a good investment. Written in 1999, The Brand YOU50is a forward-looking/thinking book that is “on the mark.”

When I first heard that “You have to brand yourself,” I had visions of hot iron and a ranch in Texas or somewhere. Noticing my puzzled look, my mentor and friend Jay Deragon explained it further: “You want On the Mark Writing to be a name people recognize. Like Disney or Oprah.” Then it started to click.

Branding shouts distinction, passion, and commitment. The “Brand YOU” needs to systemically join all elements of your being with what you do. The message must be something about which you are an expert, and you must have the credentials to back up your message.

It doesn’t matter if you are a writer, a chef, a rock star, an athlete, or a musician, you just have to brand yourself – without hot iron – in order to be successful in the professional world. Once you have decided what you want Brand YOU to convey, you then should strive to achieve the marriage between what you want to convey and what your actions do convey about you.

Take, for example, the anger management counsellor. What would it do to his/her business if he was seen cussing and throwing a temper tantrum in rush-hour traffic? The results would not be very good.

Dan Schawbel has an excellent blogon the subject of Personal Branding, and I highly reccomend it.