Posted tagged ‘online shopping vs. going to the mall’

Comcast Starts Seeing Benefits of Conversations

April 4, 2008

conversation-on-comcast.jpgWith the Facebook group “The Conversation on Comcast,” which was started by several members of the business community who don’t work for Comcast, solutions have been provided to concerns Comcast clients/customers have expressed by executives who work at Comcast!

Though the vast majority of the group does not work for Comcast in any form or fashion, there are a couple of Comcast execs who are members: Frank Eliason and Scott Westerman. Kudos to these two! They are engaging The Relationship Economy, and Comcast is establishing good relationships with clients, as a result of their actions.

As Doc Searls says in The Cluetrain Manifesto, “Markets are Conversations. Therefore they (the markets) are constantly changing. They are ever-evolving, and flowing as rivers of conversations. They can change the way people buy, sell or do business. The internet is a perfect example. For several years now, we have been doing our holiday (Christmas) shopping online, rather than driving to the local mall, driving around to find a parking space, and fighting the crowds. It’s much faster and easier to shop online.

As the group grows, it provides value for not only Comcast, but also for its members. The problems which are solved provide a hope and an insight to other solutions which are case-specific. Though the commercials for Comcast high-speed internet are amusing to say the least, they are really nothing compared to the buzz created by Conversations on Comcast!