Posted tagged ‘networking’

Let me hear your four seconds!

September 2, 2009

How many times have you answered the phone and some telemarketer spends the first 30 seconds not taking a breath or allowing you to get a word in edgewise? Chances are, more often than not.

Experts say that we, the business professionals of the world, have a total of four–count ’em–four seconds to entice someone into doing business with you or buying whatever product you happen to be hawking.

Did you get that? You have to say something in the first four seconds of your conversation which will make someone decide if they are going to work with you. If you haven’t got them in four seconds, it’s time to move on to someone else.

I know I need to work on my pitch, and I’m having a hard time finding others who really know how to effectively pitch to prospects. If you’ve got a good pitch, let me hear it. If your pitch needs a little work, let me hear that, too, and we can offer hints or ways to improve.

Remember, YOU only have FOUR free seconds before someone tunes you out and starts playing computer games, so make ’em good.

How ’bout it?

Making Changes

May 4, 2009

bk-powerofintentionOver the past couple of weeks, I have stated that I’m going to make some changes to my personal/business life. Here’s what I have endeavored to do:

  1. Make contact with mainstream media people on social networks like facebook and LinkedIn.
  2. Become more accountable to others in the business world by making posts like this on a fairly regular basis.
  3. Use my time more wisely. I’m beginning to feel guilty about the hours I while away playing online games.

Well, good news! I have been more accountable through my frequent posts. I have implemented using a timer on my iPod while spending time on social networks like Facebook. That suggestion was made by a friend who commented on one of my previous posts.

I have begun making contacts with people in the mainstream media. Today, I have already contacted a handful of people who have some affiliation with a major television broadcasting station.

And like I’ve already said, I’m making myself more accountable to those who read and respond to my posts by making more of them. So for this week, it’s a three for three! (I’ll try not to break my arm patting myself on the back.)

For this week, I intend to continue making connections and using a timer when I’m not engaged in something that is actively bringing me money.

  • Also, I intend to pursue contacts with people with whom I have spoken and have the potential to become clients of mine.
  • I will check out a website and provide a facebook “friend” with my opinion of his articles.
  • I will go tomorrow and finish up all the yearbook stuff going on at school. (Only have to give some yearbooks out and hopefully will be finished with it for a few months!)

How ’bout it?

You ARE Your Clients!

January 18, 2008

the-brand-you-50.jpgWe’ve all gotten irritated by the clerks at the convenience store on the telephone with a line two or three deep. Customer/client service is not a priority for them. They just show up to work and get paid. There’s really nothing to make them actually want to excel. They get paid the same no matter if they only do the bare minimum or if they really provide the customers with awesome service and a smile!

In The Brand You 50, author Tom Peters advises all “Brand-You-Wanna-Bes” to become their clients. This is an especially poignant point and we feel it deserves its own post on The Communications Factors.

The issues which are most important to your clients should be the same issues which are most important to YOU. If your clients wants to have remarkable turn-around time with whatever it is that they sell, it needs to be of paramount importance to Brand YOU. If clients view grammatical clarity and correct usage of punctuation as important, YOUR brand needs to invest in The AP Stylebook or The Chicago Manual of Style, The Bedford Handbook for Writers etc.

Clients and customers want what’s important to them to also be important to those with whom they do business. When someone is in a hurry, he doesn’t want whoever is helping him to be involved with several different tasks – no matter how important those tasks are.

In essence, the customers’/clients’ needs and wishes should become the needs and wishes of Brand You. If the client values not making waves or not offending his clients/customers/beneficiaries, then, by all means, Brand YOU needs to concentrate on not offending others.

How ’bout it?

The Communications Factors and “Personal Branding”

November 14, 2007

Personal Branding involves allowing yourself to be “pigeon-holed.” It defines who you are, what you do, and what you know. Personal branding needs to be considered as one of the major hurdles one must conquer if one is to succeed in business – especially as an entrepreneur.

Personal branding is sort of like an elevator pitch detailing what it is that you do and where you do it. For those who are not accustomed to networking, the elevator pitch is about 45 to 60 seconds long, with which you tell others why they should bother doing business with you. (Usually the time it takes to go from the lobby to the top floor of a building.)

  • During the elevator pitch, you need to define a problem: “You know how…but…[then present a problem].”
  • Then you need to say, “Well, here’s what I do.” Then go outline what it is you do and how it deals with the problem.
  • Finally, take the opportunity with your “captive” audience to tell them what you want them to do.

This is the elevator pitch I use for Link to Nashville (my hometown):

You know how on networking sites like LinkedIn, MySpace, and Facebook, you have a ton of contacts, but they’re all over the map?

Well, with Link to Nashville, I provide you with the tools to network with others who are in Middle-Tennessee!

Link to Nashville provides you with a means and a forum, if you will, to market to your target audience – the ones who are most likely to buy from you. We can run ads providing users with one-click access to your website or podcast, and, most importantly, give you a means to brand yourself in today’s Relationship Economy!

As more adults learn about the benefits of social networking, the virtual space is going to explode with possibilities. Come check out Link to!

Okay, personal branding is having an elevator pitch…

Having an elevator pitch is only one part of Personal Branding. There are many more aspects to branding yourself and your business if you indeed want to be successful. For more information about Personal Branding, check out the Personal Branding Blog.

How ’bout it?

The Communications Factors: Do It Better!

October 9, 2007

Just like with anything else, managing the Communications Factors improves with time and practice. The same way a child who’s played soccer for a couple of seasons is better than the first timer, the more we employ the Communications Factors, the better we are at getting our message to the intended audience with little or no distraction or interference.


In the Relationship Economy, communicating with others requires a good amount of time and skill. If you deny this fact, just take a look at some of the meaningless, trivial blogs which are usually – but not always – written by teens. “Just stopping by to say hi,” seems to be a common post to many MySpace pages. Blogger Deborah Schultz said in her July 10th post this year, “Relationships take work.  We all know this and yet we take shortcuts,  in our personal and professional lives.” Yes, relationships do take work. Think about friendships among children. When two kids approximately the same age spend a half hour playing and really enjoying themselves, they each have made a “new best friend.” However, later that week, one child cannot even remember the other’s name. It’s all about the relationship.

The relationships of the physical world are becoming more and more virtual. And the most effective ways to build those relationships is to communicate, via technology, with others in the on-line world.

By engaging the technologies of communications (i.e. practice), we learn to improve the transference of information. The more time we spend using those emerging technologies, the better we become at maintaining those relationships which really matter most to us. As it is said, “Practice makes perfect!”

The more you do anything, whether it’s posting to a blog, establishing yourself as an expert or producing a podcast, the more you do it, the better will will get.

The technologies provide us ways with which we can communicate; how and whether we use the technology is completely up to us.

How ’bout it?

The Communications Factors. Where is it?

September 21, 2007

Communications can be defined in two ways: Either a : a technique for expressing ideas effectively (as in speech), or b : the technology of the transmission of information (as by print or telecommunication). Definition taken from Miriam-Webster’s on-line dictionary (

The Communications Factors play a role in the Relationship Economy everywhere. That’s right. Every place there is information exchanged, the effect of the Communications Factors is considerable. First, let’s discuss how information can be transferred efficiently. With the number of blogging websites, social networks, and video blogs (or vlogs), information can be shared exponentially easier than ever before! And these are only three of the ways content can be exchanged. Many, many more exist.

The technological aspect of Communications is far more expansive than only those three areas. The Relationship Economy and the internet are to communications today what the invention of movable type by Johannes Gutenberg  in 1410 was to the religious reformation centuries ago! That is, Gutenberg’s press enabled books, in particular the Bible, to be printed more easily than having someone (usually a monk) recopy verbatim what one text said. Therefore, the printing press allowed more books to be “written” more cheaply than ever before! Almost all families in Europe were now able to afford the Bible, and therefore didn’t rely on a priest to read from it only what he wanted the congregation to hear.

With the expanding world of information technologies and applications to make it easier to share information through the internet, we will not only be recipients and filters of the news, but in the emerging Relationship Economy, we will be the ones who decide what is newsworthy and valuable to our networks of friends! Wewill create the news – not just sit in our chair and watch the evening broadcast.

The information which is thrown at us every minute of every day will not be from the well-respected “channels” as it is now, but rather will be from members in our networks! And very probably, we will be the same ones who generate, create, and disseminate the news through our portals!

Wikipedia is a fabulous example of what happens when we, the people of the Relationship Economy, begin to articulate the aggregated information we have collected. Are you prepared for such an important role as to be an aggregator, filter, composer and instrument to spread information, either on-line or off-line?

How ’bout it?