Posted tagged ‘facebook’

How do you feel about digital memories?

September 14, 2009

digital ageListening the OnPoint, the topic is whether it is possible to create a “total recall” for all our memories of our lives. With all the social networks like Twitter and Facebook–not to mention the plethora of others–should we as human beings be recording all the minutiae of our lives to be retrieved at a later time?

Should we supplement our memory with the digital gadgets like cell phones, iPods, social networks or other aids?

Is there anything to the argument that the more you memorize, the more ability you have to memorize other things in the future? With children, it’s clear that the more you stress their brain with input of classical music or shapes/colors, the smarter the child will become and the faster her brain will be able to process new input.

What do you think? Should we record things that we don’t “need” to remember in our lives?

Accountability Partners

April 20, 2009

weightwatchers

weightwatchersMillions of people have reaped the benefits of accountability for their actions (what they eat) with Weight Watchers. Millions have been inspired to change themselves by the NBC show “The Biggest Loser.” They are not only making changes to their diets and exercise routines–they are making life-changes!

Reading this post, I am hoping that you are up to the challenge of becoming my accountability partner(s). This post is my first attempt to chronicle change, which I am endeavoring to make in my life.

As I said in the previous post, I welcome your thoughts and your input. In the words of Indiana Jones, “I’m makin’ this up as I go.” If there are things I should have done better, or things I could have done differently, please let me know.

This week:

  • I intend to begin to chronicle change.
  • I intend to establish more connections on social networks (Facebook, LinkedIn) with people who are involved in media.
  • I intend to become more active in activities which will prove to be effective in my goal to show people the benefits of social networks for business.

Later this week, or possibly next week, I will let you know how I’ve done with these goals. Please remember that Web 2.0 is all about maintaining open lines of communication with the audience/customers/clients, so post your comments about this experiment.

How ’bout it?

Is Twitter Subjugating Social Networking

March 13, 2009

twitter_logoFor quite some time, people have been all a-twitter about twitter. I think¬† I read that somewhere but don’t remember where. At a men’s retreat with my church, someone named Bob asked me what Twitter was all about. As I searched my mind for a clearly-defined advantaage provided by Twitter and NOT by other social networks, it kind of got me thinking Bob’s question.

What is it REALLY?

Bob said that he heard Twitter is “sort of the younger generation’s Facebook.” Well, in a sense, it is true that fewer retirement-age people are on Twitter. However, as Paull Young said in his Fox Business interview at Happy Hour, the social networks transcend all generational barriers. What is really key to the social networks is what it is that compels people to be there in the first place.

On Facebook, there are groups for members to join and causes which can be championed. And the common thread between all the social networks is the common interest held by the members. For instance, MySpace is typically thought to be used by not only the younger crowd, but by people who have an interest in music. MySpace is supposed to have a better interface with which musicians can showcase their work. I’m not a musician, and I have not experience with placing my songs (or anyone else’s) on a social network.

Based on that school of thought, one can assume that the common interest among members of MySpace is music. For the members of Facebook, interests are range widely. From countries, to cities, to places of work, the list of common interests continues to grow as people find their own areas of expertise. Why is this such a big deal? Because it is the common interests of members from all over the world.

Does Twitter Really Compete?

With the “micro-blogs” of 140 characters on Twitter, can we really get to know one another well enough to develop a relationship? Or even to begin to build a reputation or earn trust? Twitter allows the posting of “Tinyurls” which provide links to posts, sites or articles of interest to us. By clicking the tinyurl, we can go immediately to the page which may or may not be written by the person whom we “follow.”

Ben Yoskovitz, of Instigator Blog, breaks down the pluses and minuses of Twitter, but he comes back to the importance of having a blog in which one can showcase his/her expertise and develop more thought than he can in Twitter.

So what are your thoughts about the importance of Blogging as opposed to Tweeting? I’d love to hear your thoughts.

How ’bout it?

The Marketing Rules are (Still) Changing

March 6, 2009

tre-coverAs the world has witnessed the collapse of billion dollar companies such as AIG and Merryl Lynch, some of us stood by and were only able to watch in horror as if we were watching the Titanic sinking after hitting the iceberg. “It can never sink. It’s just too big,” they said. One can almost hear the naysayers scoffing at anyone who predicted such a catastrophic failure as what happened on Wall Street. “No, the banks can never fail. The government won’t let that happen.”

Look where it [our confidence] got us. Over the past two or three years, we have taken special notice to some blogs, names and phrases, such as, “Relationship Capital.”

The Relationship Economy is a system in which we are worth who we know and what we know. For example, I personally have just over 2,400 so-called “friends” on the online social network known as Facebook. A year ago, I had exactly 67 “friends” on that same network. Realizing that the shift from a goods-based/knowledge-based economy to a relationship-based economy, I started adding “friends” like crazy. Today, with my 2,400 + “friends,” I am more valuable than I was on March 5, 2008.

I’ve made connections to people all over the world, most of whom I will never meet or even speak to on the phone. And while I would say many will prove to be fruitless, I have made some really good connections to people in some very high places with companies such as Dell, IBM, Apple, HP, and, my favorite, Comcast.

The marketing has changed in the past six months. People are coming to the realization that the social networks are becoming more vital to businesses rather than just a fad. People are watching television online, listening to the radio online, getting their news online, and companies are capitalizing on the world’s ability to connect online.

So what’s my point?

With people spending so much time online and our ability to remain connected to the world, via Twitter, Facebook, Myspace, and RSS feeds, the marketing has changed locations and forums, but the message is still the same: “LOOK AT HOW GREAT MY PRODUCT IS!”

That’s where the marketing guys come up short. Rather than talking to us, they need to be talking with us. Finding out what it is we need. What we want a product to give us, etc.

In The Cluetrain Manifesto, written by Doc Searls et. al., says that marketes are conversations. It does little to aid your bottom-line if you are speaking in a language none of your customers can understand. Therefore, the relationship isn’t there.

Now, some companies have adapted their marketing to The Relationship Economy, but the big-boys–the banks, the insurance companies, etc.– have not. That’s why they collapsed in ’08.

Companies have forgotten that they aren’t all about million dollar homes and large offices with gold trash cans. When a person is made to feel important, that is when you will develop consumer pride and brand loyalty. But when a service call is not kept, the call is dropped, or the company doesn’t seem to care about YOU, the consumer, that is when the walls they have built all around them start to crumble.

The move toward the relationship economy is coming, and I think it may catch many big companies unaware.

How ’bout it?

Comcast Starts Seeing Benefits of Conversations

April 4, 2008

conversation-on-comcast.jpgWith the Facebook group “The Conversation on Comcast,” which was started by several members of the business community who don’t work for Comcast, solutions have been provided to concerns Comcast clients/customers have expressed by executives who work at Comcast!

Though the vast majority of the group does not work for Comcast in any form or fashion, there are a couple of Comcast execs who are members: Frank Eliason and Scott Westerman. Kudos to these two! They are engaging The Relationship Economy, and Comcast is establishing good relationships with clients, as a result of their actions.

As Doc Searls says in The Cluetrain Manifesto, “Markets are Conversations. Therefore they (the markets) are constantly changing. They are ever-evolving, and flowing as rivers of conversations. They can change the way people buy, sell or do business. The internet is a perfect example. For several years now, we have been doing our holiday (Christmas) shopping online, rather than driving to the local mall, driving around to find a parking space, and fighting the crowds. It’s much faster and easier to shop online.

As the group grows, it provides value for not only Comcast, but also for its members. The problems which are solved provide a hope and an insight to other solutions which are case-specific. Though the commercials for Comcast high-speed internet are amusing to say the least, they are really nothing compared to the buzz created by Conversations on Comcast!

The Conversation on Comcast

March 19, 2008

conversation-on-comcast.jpgWhatever your industry, if you are engaging the virtual space, you need to get traction — or hits — for whatever you’re posting. Whether you’re simply complaining to a world-wide audience (hopefully) without any end-goal in mind, or you are trying to gain a loyal readership of what you write — eventually to capitalize on creating the forum you create — you need to have quality and substance in your posts.

Since we aspire to be paid to think — no matter the outcome — we need to achieve traction by generating interest of the masses. We started out several weeks ago with our Comcast post without a clear intent in mind. We simply wanted an acknowledgment that we were having problems with our Comcast service — and we got much more than we ever expected!

Now, a month later, we have moved the conversation into creating a Facebook group called “The Conversation on Comcast.” Within that first month, the membership of the group soared, but has now begun to slow as the “novelty factor” wears off. What we are trying to do is to get as many people who have some relationship with Comcast, the cable giant, to join and share their experiences — both good and bad — with the company.

What is our motivation? We want to make history by creating a new way for companies to enhance customer service and thereby improve customer satisfaction. Soon we will be unveiling plans and new features like podcasts which can prove beneficial to all involved.

If you have any suggestions on ways to engage more people, let us know.

How ’bout it?

Carefully Not Casting Stones

March 11, 2008

tre-cover.jpgDuring her South-by-Southwest (SXSW) interview of Facebook founder Mark Zuckerberg, profiled Business Week writer Sarah Lacy was heckled by Facebook enthusiasts as she asked questions. She was noticeably unsettled by members of the audience shouting disruptively, “Ask something interesting!” and “Let US ask the questions!”

After the interview, Lacy fired back via Twitter, “Seriously screw all you guys! I did my best to ask a range of things.” Social networking strategist Jay Deragon makes a very good point in today’s post: “When people attack others it typically represents the desire or need for one to put others down as an attempt at putting themselves up. In reality when we attack others we are actually putting ourselves down.”

Think about that. Really think about it. If we think back in our lives, we come across times when we were insulted by someone who only wanted to insult us to make himself appear to be more athletic, intelligent, handsome (you can insert any adjective to express what the other person wanted to feel).

Personally, I pride myself on grammar. It’s a passion of mine, the same way cars or politics are passions for others. I graduated with a degree in English and Journalism, so I learned not only what to write and what not to write, but also how to write what I do so that it can be understood the first time it is read. However, this does not mean that I am perfect – I’m far from it. When my son comes home from school to write story, he reminds me, “Daddy, you can’t start a sentence with the word ‘and’.”

And because he’s just learning how to write, and grammatical rules are new to him, I let it go. It was not until in college that I started to use and at the beginning of sentences and paragraphs. A journalism professor said on numerous occasions, “Paragraphs need transitions. There’s nothing wrong with using the word and as that transition.”

There really is no need to show publicly someone that his/her grammar is incorrect, unless, as Deragon says, you are a teacher.¬† Most of the time, it’s best to remember that just because something is true, it doesn’t necessarily need to be said aloud.

Rarely, do I point out someone’s grammatical errors publicly. Most of the time, I don’t point them out to the author or speaker – even when it’s a one-on-one situation. However, when I find an error in the blog post or marketing collateral of someone whom I respect, I will, most times, send an email to the author rather than drawing attention to the flaw publicly in the comment section.

I agree with Mr. Deragon that when one publicly points errors out, or shows someone else’s deficiencies in some area, these actions are to make that person feel more important or better about themselves, in some way. But when someone comes us to say, “Oh, you’ve got spinach in your teeth,” it’s probably not to make us small or less than competent, but rather it is to make our image look the best it possibly can.

How ’bout it?