Posted tagged ‘experts’

Let me hear your four seconds!

September 2, 2009

How many times have you answered the phone and some telemarketer spends the first 30 seconds not taking a breath or allowing you to get a word in edgewise? Chances are, more often than not.

Experts say that we, the business professionals of the world, have a total of four–count ’em–four seconds to entice someone into doing business with you or buying whatever product you happen to be hawking.

Did you get that? You have to say something in the first four seconds of your conversation which will make someone decide if they are going to work with you. If you haven’t got them in four seconds, it’s time to move on to someone else.

I know I need to work on my pitch, and I’m having a hard time finding others who really know how to effectively pitch to prospects. If you’ve got a good pitch, let me hear it. If your pitch needs a little work, let me hear that, too, and we can offer hints or ways to improve.

Remember, YOU only have FOUR free seconds before someone tunes you out and starts playing computer games, so make ’em good.

How ’bout it?

Readjusting My Goals…

May 28, 2009

linkedin1If you’ve been reading my recent posts, you may have noticed that I have made the statement that I will begin affecting change in my life by becoming accountable to YOU, the blogosphere.

Well, I started out pretty well, but then it sort of lost the appeal as I was a bit uncertain as to the actual number of people who were reading my posts. Hmm….

However, I have found renewed inspiration and am working now on some new goals which I will share with you as I become comfortable with the idea of letting the world (or the couple dozen people who click on my posts) know what my plans are.

But what I do want to tell you is this: I’m trying to become more active on LinkedIn and am always looking to make new connections. If you are interested in connecting with me, my email address is in the “ABOUT” page on my blog. However, if it appears that I’m getting tremendous amounts of spam to my inbox, I will then take action and remove it.

Are you trying out new things in your business? If so, I’d love to hear about them!

How ’bout it?

The Communications Factors: Biz Writing

October 5, 2007

I got an email this morning regarding the tips on writing for business. I agree with the majority of the article. The main point was that in order to write an effective business letter or email, the writer needs to keep it short and sweet. I will never forget what one of my journalism professors said: “Words are expensive.” He was referring to the importance of being able to take a story of 1000 words and edit it down to 800 without losing any of the meaning. I guess that’s why I strive for concise words which convey a powerful meaning.


The first point of the article was that the writer should abstain from “unfamiliar” words. The examples given were ascertain, consummate, and peruse. Certainly one should shy away from those words in a business letter, but I don’t think they are necessarily “unfamiliar.” Remember, when writing to a group of businessmen or women, just because you don’t pull out all the stops of your command of the English language doesn’t mean that you are writing as though your audience is composed of idiots. In fact, my mentor, Jay Deragon, has a powerful presence in the Relationship Economy and is probably smarter than I am, but reading his blog posts is sometimes painful. My strength is being able to write clear and concise text; Jay’s strength is having the ability to grasp complex, abstract strategies and implement them into the emerging technologies of this world.

Many of those who commented on the article disagree. They said to refrain from “unfamiliar” and long words was to “dumb down” the English language. However, I believe there is a time and place for the display of your inherent sesquipedalian qualities. There is nothing which loses readers, thereby decreasing your “stickiness” on the ‘net, faster than having to find a dictionary to look up an unfamiliar word. The time to employ erudite, tedious loquacity is college entrance essays, not in business correspondence. Many of the MBAs of the world have excellent vocabularies but don’t use them because they are not out to impress anyone. It does, however, impress people when you are able to convey a complex subject without unnecessary use of commas, or words which might give pause to the reader.

If the writer doesn’t restrain himself from utilizing grandiose verbiage and punctuation, then, he is drawing attention to his inexperience or his over-elevated sense of self-importance. The most dire consequence is for the reader to think, “What a pompous ass!”

I will continue on this vein in future posts.

How ’bout it?

The Communications Factors: Their Role in Our Lives

October 4, 2007

Then I came to a sad realization. Many of my friends don’t “get it.” The other day, I was speaking with one particular friend who seemed genuinely interested in what I was doing as far as work goes.

When I mentioned that I am administrator for Link to Nashville, he had given me a puzzled look. “Now what’s Link to Nashville?” he asked me. I started to explain that Link to Nashville was a B2B, or business-to-business, social-networking platform that enables individuals to collect, collaborate and share. As I then told him that LTN was sort of a blend between LinkedIn and FaceBook, he cut me off and said that he’s heard of FaceBook and MySpace, but… [I don’t remember what he said next, because I was thinking, “I didn’t mention MySpace.”]

So I began to explain that the latest issues of the newsletters have been about Personal Branding. He asked what Personal Branding was. As I began to exlpain that basically it is a person trying to create a pressence, either on-line or off-line, with which you are able to establish yourself as the foremost authority in any given subject. Personal branding is more than this, but I don’t think my friend got past that point even though I continued to speak. I said that a person might write a blog to begin creating his personal brand, at which point, I was interrupted.

My friend said that he didn’t have much respect for blogs or bloggers. “The blogs that I’ve seen,” he said, “are just rants or random thoughts about what they [the authors] think about the lines at the grocery store.”

Personally, I agree; many blogs are simply rants or ravings of someone who clearly has too much time on his hands and just wants to be “published.”

“The blogs that I’ve seen…” Clearly, my friend hasn’t been frequenting the same blogs I do: The Personal Branding Blog, Relationship Create a New Economy, and several others.

Apparently, my friend still thinks that social networking on-line is just for kids and others who have time on their hands. He doesn’t understand that more than anything else, social networks aren’t isolating people from the world but are, instead, building bridges for building wealth in the emerging Relationship Economy. Personally, I feel like I have a better relationship with a person in New York City – even though we’ve never met and only spoken on the phone a half-dozen times – than I have with some people I see face-to-face on a weekly basis.

How ’bout it?

The Communications Factors. A recap.

September 22, 2007

We’ve discussed the who, what, when, where and why of the Communications Factors as they relate to the Relationship Economy, so now let’s just hit some of the major points of the previous posts.

The who of Communications Factors is simply everyone. Communications affects us all in some fashion, but in the Relationship Economy, we become not only recipients of the news, but we become aggregators and distributors of the news, as well.

The what of Communications Factors refers to both the techniques for expressing ideas effectively and the technology which enables the expression of ideas. They must be considered together to fully understand their complete impact. Just like Gutenberg’s invention of movable type, the technology of the internet is a catalyst of change whose full effects can only be imagined by those who are the greatest visionaries.

The when is now, and the future – both the distant future and the not-so-distant. We are influenced by the factors of communications currently, and the more people who begin to open, or have their eyes opened for them, the faster and sooner the factors will be noticeable.

The where, as we said, is everywhere information needs to be transferred. The ease the internet provides information allows the entire global community to transfer knowledge about any subject matter it chooses. As we said, we will take on the roles of creators of the news, not just recipients. We will decide what is newsworthy and what is just “fluff.” We will decide whether Lindsay Lohan’s latest trip to rehab should be shared with the world. We will decide how much coverage should be given to the incident involving Andrew Meyer and a Taser.

The why of the Communications Factors is easily understood. Every moment of every day of our lives, we are bombarded with information. If we accept that we cannot escape information (stimuli) without taking extreme measures, we realize that without information and interaction with others, we die. Information is like the atmosphere: It’s all around us wherever we go, but we don’t realize it, but it is only when we remove the atmosphere (or information) that we realize that we can’t live without it. The Communications Factors have emerged through technology, and “there ain’t no stoppin’ ’em, now.”

To quote social networking strategist Jay Deragon, “The change is coming are you ready?” The Communications Factors will not, and cannot, be stopped. The only options for us are to either embrace them and try to “tame” them, or resist the change in futility.

How ’bout it?

The Communications Factor. When Is It?

September 19, 2007

The Communications Factors, with regard to the Relationship Economy, occur right now. The important thing to remember about communication is that no matter what we do, we rely on some form of it. That’s doing anything. All the time.

The best ways to communicate, beyond holding a press-conference or getting Tasered, is to find some means other than email to address a large group of people! With the technological advances, we can sit in our chair and blog our way to national, no, worldwide, exposure! The key is consistency. To be effective, we have to post something every single day of every single week.

Centuries ago, if someone went into business for himself, it meant “putting out a shingle” to let neighbors know he was in business. Today, that’s not the case; you can go into business from your easychair or at your favorite coffee shop.

While blogging is one way to gain exposure, it is far from the only way to gain it. Social networks are another phenomenal way to get others to notice you. But joining is not the only thing you have to do in order to generate business and manage to brand yourself personally. You also have to participate in the networks – especially the on-line networks. If you don’t, no one will know you exist!

Another technological advancement which helps us to communicate with others more effectively than ever before is the invent of video posting. Video posting sites are like YouTube. Others are out there doing the same thing, but this blog is not to encourage anyone to use any one particular service. However, there is a company called HelloWorld which not only allows you to upload your videos to your site, but you can hold a video conference call, send video emails and video chat with their services, too! How cool is that?

There are other great tools to communicate effectively with large audiences, but I’ll get into that next time!

How ’bout it?

The Communications Factor. What Is It?

September 16, 2007

When someoone says communications, what do you think about? I present to you, others in the emerging Relationship Economy, a definition that you may not have considered.


Communications, as defined by Miriam Webster Online, are the techniques for expressing ideas effectively. Essentially, the word “communications” refers not only to the message or the mediums through which it is communicated, but to the techniques. Got it? Good, let’s move on.

I contend that the most powerful factor of the Relationship Economy is the Communications Factor. Think about it: without being able to communicate our wants, desires, goals or even information to others, we, the members of the Relationship Economy, become islands. However, with the possibility of all the internet, we can begin to communicate with the world easier than ever before, more effectively, and with greater saturation.

When people communicate face-to-face, only about 20% of the message is conveyed by the words we use. The message can be interpreted by the recipient(s) based on voice, tone, volume and volume we use. However, when someone posts a blog or sends an email, those characteristics cannot be expressed. How many times have you read an email and thought, “Why is this guy [the sender] so angry?”

Even with emoticons, people can only get your message through your words. No tone, no inflection, no sense of urgency can be expressed – except through your words! That’s why it’s so important to make sure your message is being made loud and clear through your words. So the next time you want to make a statement in the Relationship Economy, make sure your words convey your intended meaning. What do you want to say?

How ’bout it?