Whatever your industry, if you are engaging the virtual space, you need to get traction — or hits — for whatever you’re posting. Whether you’re simply complaining to a world-wide audience (hopefully) without any end-goal in mind, or you are trying to gain a loyal readership of what you write — eventually to capitalize on creating the forum you create — you need to have quality and substance in your posts.
Since we aspire to be paid to think — no matter the outcome — we need to achieve traction by generating interest of the masses. We started out several weeks ago with our Comcast post without a clear intent in mind. We simply wanted an acknowledgment that we were having problems with our Comcast service — and we got much more than we ever expected!
Now, a month later, we have moved the conversation into creating a Facebook group called “The Conversation on Comcast.” Within that first month, the membership of the group soared, but has now begun to slow as the “novelty factor” wears off. What we are trying to do is to get as many people who have some relationship with Comcast, the cable giant, to join and share their experiences — both good and bad — with the company.
What is our motivation? We want to make history by creating a new way for companies to enhance customer service and thereby improve customer satisfaction. Soon we will be unveiling plans and new features like podcasts which can prove beneficial to all involved.
If you have any suggestions on ways to engage more people, let us know.
How ’bout it?