Pundits have said that the internet is a tool, but without focus and a clear purpose, it is a tool in the hands of a monkey. Sure the monkey can use it, but without knowledge of how best to use it, the benefits of the internet and social networks can never be realized.
However, with direction and purpose, the internet can become the best thing since sliced bread. Transferring information and bringing to light items or events which are important to you can be broadcast to millions if not billions rather than to only a few (or even many) via email. The rivers of conversation converge and swell into tremendous waves of influence, but only if there is someone on the front lines of The Emerging Relationship Economy to decide which conversations most likely will bring about change.
In the past, if you weren’t happy with the service or products of, say, a restaurant, you had two options: either you could find somewhere else to go, or wind up staying at home and cooking for yourself and your family.
With the internet, there is little hope of doing that. The ubiquitousness of the net and the wide-spread adoption of hundreds of thousands of applications creates a world in which there is almost no chance of creating something similar enough to the net that it will be as widely adopted.
Early adopters of social networking websites have witnessed a proliferation of “copycat” sites which offer a slightly different flavor than the largest networking platforms. YouTube has attempted to encourage networking, as have other businesses and platforms.
The internet needs to have people who will constantly be on the lookout for new trends in the marketplace and technologies. The key is to keep your ear to the ground and be aware of what’s going on around you.