Posted tagged ‘blogging’

How do you feel about digital memories?

September 14, 2009

digital ageListening the OnPoint, the topic is whether it is possible to create a “total recall” for all our memories of our lives. With all the social networks like Twitter and Facebook–not to mention the plethora of others–should we as human beings be recording all the minutiae of our lives to be retrieved at a later time?

Should we supplement our memory with the digital gadgets like cell phones, iPods, social networks or other aids?

Is there anything to the argument that the more you memorize, the more ability you have to memorize other things in the future? With children, it’s clear that the more you stress their brain with input of classical music or shapes/colors, the smarter the child will become and the faster her brain will be able to process new input.

What do you think? Should we record things that we don’t “need” to remember in our lives?

It’s Summertime! Less Time Than Before.

June 8, 2009

tre-coverFor the past couple of weeks and probably for the next couple, we have been out-of-pocket–traveling to graduations and other family-related events. For this reason (and others we will keep to ourselves) I have failed to post frequently to this blog. (That’s my confession.)

However, I have been quite busy out in the real world and on LinkedIn making connections to people who can potentially provide me business. So I’ve been active.

Feel free to contact us at On the Mark Writing if you or your company need a well-written press release, a carefully-crafted press kit, marketing collateral, or editing services.

In this down economy, if you are unsure of the process of writing news releases or marketing collateral (i.e. sales letters) why not get a professional writer to create them for you? News releases are an excellent way to get people to talk about your business and subsequently driving traffic to your website. The key is conversations. If you create a dialogue between your business and your customers or clients, ultimate those conversations will create revenue in your pocket.

How ’bout it?

Readjusting My Goals…

May 28, 2009

linkedin1If you’ve been reading my recent posts, you may have noticed that I have made the statement that I will begin affecting change in my life by becoming accountable to YOU, the blogosphere.

Well, I started out pretty well, but then it sort of lost the appeal as I was a bit uncertain as to the actual number of people who were reading my posts. Hmm….

However, I have found renewed inspiration and am working now on some new goals which I will share with you as I become comfortable with the idea of letting the world (or the couple dozen people who click on my posts) know what my plans are.

But what I do want to tell you is this: I’m trying to become more active on LinkedIn and am always looking to make new connections. If you are interested in connecting with me, my email address is in the “ABOUT” page on my blog. However, if it appears that I’m getting tremendous amounts of spam to my inbox, I will then take action and remove it.

Are you trying out new things in your business? If so, I’d love to hear about them!

How ’bout it?

Accountability: Becoming the person you want to become

May 7, 2009

AccountabilityIn starting this recent chapter of my blog, I decided to create some sort of accountability which would hopefully “encourage” me to write on a more regular basis. Each week, I’m making a (seemingly) feasible goal of action.

This week, I have aspired to make contact with people in the mainstream (traditional) media, since I’m working to become the next generation of “new” media. So far this week, I have endeavored to for connections with 15 people from Facebook who work for CBS. Several have responded, but the rest have either ignored my friend request or haven’t taken action. Should I move on with others, or should I keep asking those who haven’t replied?

My second goal from my last post was to become more accountable by making more frequent blog posts. That’s an easy one. By doing just this, I’ve taken action to make it happen.

My third goal is to use my time more wisely: I accomplished this goal by implementing the use of a timer when using online aps on Facebook.

A friend sent me this Youtube video which I found sadly true and a bit amusing:

After watching it, I started making a list of my goals for next week:

  1. I need to have a business plan, something to fall back on when I get into a funk. I have never written a business plan, but I understand that by writing others’ business plans, it can be very lucrative, but first I want to have one of my own. Any advice from those who are more seasoned in business than I would be much appreciated.
  2. I intend to continue making connections in the traditional media.
  3. I will begin/continue trying to sell my services and those of others via social networks and the Relationship Economy.

How ’bout it?

The Importance of Blogs in The Relationship Economy

February 17, 2008

blogging2.jpgWe have all been approached by someone trying to provide us with what he thinks is the “best thing since sliced bread,” and yet we are not convinced, and therefore, he doesn’t make the sale. What is missing, here? Certainly not passion, because if someone really believes in a product or service, his/her passion will show its way through the presentation. We believe that the most important thing – next to passion – a person can have about what he is selling is a relationship with potential clients/customers.

An important step in the formation of relationships is to find and take part in the Conversational Rivers that characterize the social web.

What are Conversational Rivers?
Conversational Rivers, also known as cascading conversations, are naturally occurring conversations which are organic in nature, one-to-one, then to millions. When we read an inspirational or influential blog, we have just dipped our feet into the Conversational River. While some blogs may be nothing but random thoughts of the author or complaints about what the local cafeteria was serving for breakfast on that particular day, other blogs are authored by great minds who are changing the nature of business. The more popular blogs, often “favorited” by readers, have vast readership and influence. They are truly the Conversational Rivers, while the blogs that have only a limited readership or are usually read by those who are part of a sub-culture are nothing more than stagnant ponds.

While it can be therapeutic to write these “stagnant ponds,” authoring of such can provide little in the way of professional improvement. But how do we become influential just by writing a blog?

How do we create influence through blogging and the social web?
Find a topic or topics about which you are passionate. Remember in high school or college when we had to write on a subject about which we cared nothing about? Our writing lacked enthusiasm and zest. But when we wrote a book report or term paper on something we absolutely loved, we excelled! Blogging can be similar. If we were to pick a topic about which we feel nothing – no anger, joy, elation, or hatred, etc. – we cannot expect ourselves to turn out a novel like Hemingway or Rowling.

But if we find something about which we really feel passionate, we are on the way to forming a Cascading River of Conversation. Whether we’re writing about the latest advances of nanotechnology, the rules of grammar, the difference between craft beer and the mass-produced beer of AnheiserBusch, it really doesn’t matter, though it may affect your readership and the types of readers you have.

The key to it is consistency. In order to have a blog which provides widespread readership day-in, day-out, we must post on a regular or frequent basis. Some of the most successful bloggers post every single day, sometimes with multiple posts per day. Others post five days a week, and some only post once a week. Though we don’t have hard data providing us with the information that one who posts once a week has a fifth of the readership of someone who posts daily, it stands to reason that the search engines are more likely to “hit” on one with more frequent posts, but at the same time, it may be the subject matter covered in the blog which ultimately determines what the numbers are.

What’s the appeal of blogging?
Even thirty years ago, being “published” meant that one was either a journalist working for a newspaper or magazine, or that one had written a book which a publisher had agreed to purchase.

Today, it is much easier to be published, and though it may be increasingly difficult to get a book deal from Random House or some other big-name publisher, there are companies which will print and produce your book – for a fee. While this may be the way to go for some, there is an even easier way to be “published.” It’s called the internet.

Technically, “published” means that more than one person reads what was written. Therefore, even the casual blogger is “published.” As long as someone besides the author reads the text, we can call ourselves published. The difficulty is explaining that no, we haven’t written books, nor do we work for a newspaper or magazine, but we are still published.

Besides padding our egos, blogging allows us to influence others’ thoughts and actions without being overtly demanding or pushy. By creating connections and a frequent readership, we allow others to see inside our minds: they can learn what is really important to us. When we provide our views, whether religious, political, existential or other, we are not only revealing how we feel about certain issues, but we are in a sense swaying them to see our way. In essence, we are persuading them to see the world through our personal filter.

How do I get people to find my blog?
The internet provides us with a vast array of tools which we can use to increase the readership of our blogs. Not only can we find the sites offering to host our blogs for free, but there are also a number of sites which can increase our readership. Technorati is a site which allows the search engines to find the most recently-updated blogs. Other good sites which can boost our readership are MyBlogLog, Digg, StumbleUpon, etc.

Another way to increase the number of hits to our blog is to comment on others’ blogs. When we read a good blog, or even one which is not good but makes good points, we should comment on it, specifically, and show that we understood it and either agree or disagree with the post. By doing this, as long as we don’t leave an anonymous comment, we provide others with a link to our blog!

In terms of The Relationship Economy, the creation and maintenance of a blog provides us with the means to begin fostering relationships with others. Time is our most valuable commodity, and by providing a single portal through which others can the information they need and want, we make ourselves more valuable to them. Not only does a blog provide us with the credibility that we know about what we are talking or writing, but it also shows complete strangers that we recognize the value of forming relationships via the social web.

How ‘bout it?

Personal Branding: Easy Ways to Get Started

December 14, 2007

communications-factors-logo.jpgIn the Relationship Economy, you need to create your own brand so that when people see your name, they automatically think, “Oh, that person knows about craft beer,” or whatever you know about. The same way Mr. Walt Disney created “the happiest place on earth,” you need to have people think, if not say the name, of you and your brand.

Whatever your line of work is, whether sales, management, songwriting, or marketing, you need to create your “brand” to drive yourself to the next level. Personal Branding expert, Dan Schawbel explains the importance of branding. By branding themselves, “individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.” 

Bloggingis an excellent way to create a reputation. But just setting up a blog on blogspot or wordpress won’t get it. Those two sites are fine, but you have to be disciplined in order to create brand, or name, recognition. By posting only when you feel like it or when the mood hits you, you won’t create “fans” – the readers who return to read and re-read your posts. You need to do it at least five or six times a week, if not every day.

Social networksare another fun way to increase brand recognition. But again, the use must be consistent. Posting to the boards only when you feel like it won’t really give you credibility or the reputation of an expert. At least once a week, you need to make some sort of contribution to online social networking sites. In the virtual world where everything is online, it is even more important to make your presence known than in the physical world. Who would expect to gain anything from traditional networking-groups if they didn’t even go? I get several newsletters about networking, and one of the first tips was to get to the meeting early and leave late. By spending more time there, you meet more people and can establish yourself as the expert in your field. The same is true with virtual networking groups. The more time you “invest” online, the quicker you will establish yourself as the expert.

Generating relationship capital is another great way to create your personal brand. By establishing relationships and a rapport with others, you are not only generating possible leads, but confidence in you – that you know what you’re doing. As Dan says, create your own evangelists! Get others who believe in you and your brand to tell more people. It’s a little like viral marketing.

Do you get it? Personal Branding is the key to pushing you, your career, and your business to the next level!

How ’bout it?

The Communications Factors: Using Them to Your Betterment

November 2, 2007

In order to grow your business in the emerging Relationship Economy, you need to get yourself noticed. Actually, if you want to grow personally, you need to get noticed. The best way to generate leads, contacts and clients/customers – essentially income – for your business is to utilize the Communications Factors. But how???

web20.jpg

I contend that the easiest and most effective means to provide yourself with the credibility required to have a lucrative business is to maintain a blog, research current topics others find interesting, and get involved in at least one online social network. (With LinkedIn, Link to (whereever), plus many others – too numerous to name, and now Google’s networking site, there’s no shortage of options.

Maintain a Blog.

I said you should maintain a blog, but if you don’t type that well or you don’t really enjoy writing because you’ve forgotten those pesky grammatical rules, you can do a podcast. You can also, so I’ve heard, do a video-cast or vlog which will take the place of writing with Web 2.0.

Research current topics of interest.

One of the coolest things to do when you can’t think of anything to write or say, is to go to Technorati and click on WTF (that’s Where’s the Fire). When you click on the button, you see what the hottest blogs, or vlogs, are. Then you can vote on specific sites to help it achieve higher ranking in the WTF page, thereby giving it greater visibility to search engines. And even if you don’t vote, sometimes you can find something which speaks to your muse, as they say. If you don’t believe me, check out yesterday’s post.

Get involved in online social networking. nashville-skyline.jpg

One of my favorite online social networking sites is Link to Nashville. Link to Nashville is a social networking site which is geared for the business-minded person. Sure there are fun things on the site, but it’s not really like Facebook, soyou don’t have people throwing sheep at you.

Specifically, LTN is designed to enable people from all walks of life to collect, collaborate and share with others – no matter what their industry is. There’s no requirement of residency to join Link to Nashville, so I encourage you to come check it out!

How ’bout it?