Posted tagged ‘blog’

How do you feel about digital memories?

September 14, 2009

digital ageListening the OnPoint, the topic is whether it is possible to create a “total recall” for all our memories of our lives. With all the social networks like Twitter and Facebook–not to mention the plethora of others–should we as human beings be recording all the minutiae of our lives to be retrieved at a later time?

Should we supplement our memory with the digital gadgets like cell phones, iPods, social networks or other aids?

Is there anything to the argument that the more you memorize, the more ability you have to memorize other things in the future? With children, it’s clear that the more you stress their brain with input of classical music or shapes/colors, the smarter the child will become and the faster her brain will be able to process new input.

What do you think? Should we record things that we don’t “need” to remember in our lives?

It’s Summertime! Less Time Than Before.

June 8, 2009

tre-coverFor the past couple of weeks and probably for the next couple, we have been out-of-pocket–traveling to graduations and other family-related events. For this reason (and others we will keep to ourselves) I have failed to post frequently to this blog. (That’s my confession.)

However, I have been quite busy out in the real world and on LinkedIn making connections to people who can potentially provide me business. So I’ve been active.

Feel free to contact us at On the Mark Writing if you or your company need a well-written press release, a carefully-crafted press kit, marketing collateral, or editing services.

In this down economy, if you are unsure of the process of writing news releases or marketing collateral (i.e. sales letters) why not get a professional writer to create them for you? News releases are an excellent way to get people to talk about your business and subsequently driving traffic to your website. The key is conversations. If you create a dialogue between your business and your customers or clients, ultimate those conversations will create revenue in your pocket.

How ’bout it?

The Blogosphere is Changing The World

February 23, 2008

i-want-you.jpgThough many people don’t write a weblog, and many don’t know what actually constitutes a blog. And even though there is a multitude of people who write a blog daily, many, many of those “published authors” don’t know what constitutes a “good” blog.

The blog is a relatively new invention.
With the advent of the web, and platforms which allow “surfers” to post about literally whatever they choose, the landscape of the social web began to change. There are sites springing up with the software and programs which can allow even the most non-programming web-addicts to post commentary on absolutely any subject with links to related pages.

We have come across posts about grammar, some about online social networking, some about personal branding, and that doesn’t even begin to mention the vast range of hobby-based blogs. We find blogs on subjects like swimming, needlepoint, cooking, writing, and the list goes on.

Technically, a blog is a site with frequently-updated content that is dated. Most people’s blogs accommodate the posting with dates displayed near the title of each post. However, the rules may have become a bit relaxed, because sometimes the blogger can get away with posting to his/her blog host without showing the date.

So we’ve established that blogs are updated regularly with commentary on any variety of subjects and links to other related sites. But what’s the purpose of writing a blog? Without revealing any personal information, we can provide our readers with a glimpse into our personality. Frequent readers begin to feel a connection with the blogger whose posts are of interest. The key to creating “stickiness” is having passion about whatever we choose to write.

We can define “stickiness” by getting the public to not only read our blog, but also read our blog to the end of the latest post, and return to our blog quite regularly. With stickiness, we begin to establish relationships with our readers and therefore can effectively share our thoughts about whatever subject we choose. Again, the most important aspect of a blog with stickiness is not the subject matter covered but the passion with which the posts are written.

If we have passion about the content we post, that passion will show itself through the posts. “Who would care about my subject?” you may be asking right now. No matter what your subject is, we can guarantee that you aren’t the only person on the planet who cares about it. If you don’t believe us, do a google search on your subject. More than likely, the results will pull up at least one blog.

Another key to achieving stickiness is making regular posts. No matter what you say, whether it’s good, bad or indifferently “just the facts,” the posts need to be fairly frequent. Some bloggers post every day, 365 days a year, while others post once a week. The majority of us post somewhere in between – about five or six times a week.

Making frequent posts, we establish ourselves as someone who is committed to our craft. Just like with podcasting, the posts need to be made on a frequent basis so that readers or listeners, in the case of podcasts, don’t get frustrated and quit checking your blog for new posts. That is the problem many unsuccessful bloggers experience. If we see that we only get a handful of hits or visits to our blog, we get frustrated about the success of our blog, and therefore the frequency of our posts diminishes, which, in turn, only adds to the frustration of the few readers we have daily when there’s nothing new on your blog site.

So keep writing and posting your blogs, and we’ll try to do the same. “Ping you later.”

How ‘bout it?

Comcast is Embracing The Relationship Economy!

February 19, 2008

customer-service.jpgAs of late, I personally have been rather hard on Comcast and its customer service department. However, just a few minutes ago, I received a phone call on our land-line, not my cell. Usually, when there is a call in the middle of the day, it’s someone asking for donations or wanting me to buy something, so I’ve learned to be skeptical when I answer our home phone.

The voice from the other end of the line gave me his full name and said he worked for Comcast in the Corporate Head-Quarters, and he read was calling about my blog.

“Oh,” I said as if I had been turned in for writing profanities on the bathroom wall in elementary school. Totally caught off-guard, I asked him to repeat his name and tell me again for whom he worked.

“Frank Eliason,” he said, “and I actually work for Comcast Corporate.” So I was speaking with someone who could actually do something about the service provided. As my mind was still trying to get a grasp on the fact that someone who could really do something about my recent blog topics, Frank went on to explain that Comcast is trying to improve on customer satisfaction. He said that Comcast has not always had the best customer service, and that they are beginning to implement new tools and techniques which will enhance the customers’ experiences.

What shocked and surprised me most of all was that Comcast, the cable Giant, was now beginning to engage The Relationship Economy! With the number influential bloggers and online social networks, companies must find a new way of maintaining customer satisfaction and creating customer loyalty.

Comcast is one of the first companies to “adopt” these new methodologies and communication techniques. By paying more attention to blogs and client forums and networks, Comcast is setting the bar very high, indeed, for all companies wanting to compete with them – and for businesses in general!

Kudos to you, Comcast!

How ‘bout it?

The Genius of Einstein Applies to the Social Web

February 2, 2008

relationshipeconomy-mid.jpgIn his recent post, Max Kalehoff of Online Spin revisits some of Nobel-prize-winning physicist Albert Einstein’s famous quotes and explains them for the marketing world of today.

“Not everything that can be counted counts, and not everything that counts can be counted.” In an increasingly quant-driven marketplace, it’s easy to obsess on what you can count and disregard the rest. This paradox contributes to the confusion of aims mentioned above. To be successful, it’s critical to find alternative means of codifying and leveraging the important things you can’t count.

Social Networking Strategist Jay Deragonprovides us with daily proof of Einstein’s statement. The social web – or the use of which – enables the relationships between members of the global community. Most of the online “social” networks (Linkedin, Facebook,  and our personal favorite, Link to Nashville) provide us with quantitative results for the number of connections we have.

However, what really matters most is not the number of “friends” one has, but rather the qualityof the relationships established. The quality of relationships cannot be measured or counted. Each one of us “KNOWS” with whom we have the best relationships, but at the same time, it’s difficult to put a number on some of our top “friends” – even online.

 It can be argued that the relationships can be improved through the use of such applications as Booze Mail or Virtual Cards for example on Facebook. However, some of the best relationships we have are the ones which don’t involve APIs but rather simple emails indicating support.

As The Relationship Economy emerges, those who are most engaged with others online via the conversational rivers are the ones who are going to gain the most – both personally and professionally.

How ’bout it?

It’s the GOSPEL!

November 16, 2007

800px-gutenberg_bible.jpg

The times change; communications change; technology enables communications to be easier and less restricted to only the well-educated and the technologically savvy. When Johannes Gutenberginvented movable type in the 1430s, he started a revolution which could only be imagined in the Catholic Church’s worst nightmares. After 1510, Gutenberg’s press enabled the mass-production of The Bible. The credit for the Protestant Reformation goes to Martin Luther, but without Gutenberg and the European invention of movable type, Luther could have never translated the Church’s Bible,which Catholic monks had been transcribed by hand throughout Europe, into the more accessible German vernacular. Do you think Gutenberg even imagined that his press would have such an impact on the world for centuries to come?

Luther’s translation of the Bible, in addition to his 95 Theses, led the Protestant Reformation. Luther challenged the authority of the papacy and changed the thinking of the common-man: The only requirement, Luther said, to receive Salvation and go to Heaven was faith in Jesus Christ. No longer did people have to go confess their sins to a priest before dying in order to get into Heaven. People now were considered to be of the “general priesthood.” They didn’t have to go through years of training in order to have access to God. Luther took out the middlemen – priests.

Just think about this: Could Justin Hall, who began eleven years of personal blogging in 1994 while a student at Swarthmore College, even begin to think about the vastness and range of blogs in 2007?

Will you be remembered some 13 years later for your Personal Brand or blog posts? Think about this: We are endeavoring to change the way the world works through the creation of social networks and collaborative networks. In 600 years, will someone find information out about YOU and say, “He/she was an early adopter of the online social networking strata which gave birth to the networks we know today?”

How ’bout it?

The Communications Factors: Using Them to Your Betterment

November 2, 2007

In order to grow your business in the emerging Relationship Economy, you need to get yourself noticed. Actually, if you want to grow personally, you need to get noticed. The best way to generate leads, contacts and clients/customers – essentially income – for your business is to utilize the Communications Factors. But how???

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I contend that the easiest and most effective means to provide yourself with the credibility required to have a lucrative business is to maintain a blog, research current topics others find interesting, and get involved in at least one online social network. (With LinkedIn, Link to (whereever), plus many others – too numerous to name, and now Google’s networking site, there’s no shortage of options.

Maintain a Blog.

I said you should maintain a blog, but if you don’t type that well or you don’t really enjoy writing because you’ve forgotten those pesky grammatical rules, you can do a podcast. You can also, so I’ve heard, do a video-cast or vlog which will take the place of writing with Web 2.0.

Research current topics of interest.

One of the coolest things to do when you can’t think of anything to write or say, is to go to Technorati and click on WTF (that’s Where’s the Fire). When you click on the button, you see what the hottest blogs, or vlogs, are. Then you can vote on specific sites to help it achieve higher ranking in the WTF page, thereby giving it greater visibility to search engines. And even if you don’t vote, sometimes you can find something which speaks to your muse, as they say. If you don’t believe me, check out yesterday’s post.

Get involved in online social networking. nashville-skyline.jpg

One of my favorite online social networking sites is Link to Nashville. Link to Nashville is a social networking site which is geared for the business-minded person. Sure there are fun things on the site, but it’s not really like Facebook, soyou don’t have people throwing sheep at you.

Specifically, LTN is designed to enable people from all walks of life to collect, collaborate and share with others – no matter what their industry is. There’s no requirement of residency to join Link to Nashville, so I encourage you to come check it out!

How ’bout it?