Let me hear your four seconds!

How many times have you answered the phone and some telemarketer spends the first 30 seconds not taking a breath or allowing you to get a word in edgewise? Chances are, more often than not.

Experts say that we, the business professionals of the world, have a total of four–count ’em–four seconds to entice someone into doing business with you or buying whatever product you happen to be hawking.

Did you get that? You have to say something in the first four seconds of your conversation which will make someone decide if they are going to work with you. If you haven’t got them in four seconds, it’s time to move on to someone else.

I know I need to work on my pitch, and I’m having a hard time finding others who really know how to effectively pitch to prospects. If you’ve got a good pitch, let me hear it. If your pitch needs a little work, let me hear that, too, and we can offer hints or ways to improve.

Remember, YOU only have FOUR free seconds before someone tunes you out and starts playing computer games, so make ’em good.

How ’bout it?

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Explore posts in the same categories: networking, personal branding, relationship economy, social networking, social web, The Communications Factors, twitter, Web2.0

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One Comment on “Let me hear your four seconds!”


  1. […] the pasta on the tablecloth at lunch the other day. I’m job hunting outside my field of work. Let me hear your four seconds! – onthemarkwriting.wordpress.com 09/02/2009 How many times have you answered the phone and some […]


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