How Wide Is Your Audience?
Have you ever noticed how people don’t write letters anymore? I remember having to write thank you notes after everybirthday and Christmas. And what made that so distasteful was that I have horrible handwriting and have difficulty spelling words correctly. Before the invent of the personal computer, people had to write everything either on a typewriter (Do you remember what that is? A large 25 lb. piece of machinery that worked pretty well until you had to correct a mistake.) or by hand.
And my handwriting sucks. With the invent of the personal computer, and the internet, people moved away from writing anything by hand. I know when I need to leave my wife a note, I usually type something on Word or even TextEditor (I’m a Mac) and print it out. But most of the time, now that I think of it, I’ll send her an email.
With internet and all the social networking websites — which go on ad nauseam — there is a plethora of ways to communicate with others.
Social networking strategist Jay Deragon said in his blog that email is really an ineffective way to communicate with a large audience. Though it’s faster than say snail-mail, more memorable (with repetition) than a simple phone call, and much less costly than advertising on traditional media (think over-the-air radio and television), email is inefficient when conversing with dozens or hundreds, nay millions of people.
But there are ways that we can increase the size of our audience — without even creating a Twitter account. With Blog Talk Radio, you are able to speak to more people than you care to count. And you can do so without having to invest millions in building/maintaining a radio tower or a station.
BTR has over 33 Million listeners, and with Find Your Traffic, the PR firm with which I work, you can have access to them all! A 30-minute BTR interview starts at $150, so if your business is online and needs a more customers or clients, please contact us and let us know what we can do for you.
This entry was posted on March 26, 2009 at 1:52 pm and is filed under grammar, networking, personal branding, relationship economy, social networking, social web, The Communications Factors, twitter, Web2.0. You can subscribe via RSS 2.0 feed to this post's comments.comment below, or link to this permanent URL from your own site.