Comcast is Embracing The Relationship Economy!
As of late, I personally have been rather hard on Comcast and its customer service department. However, just a few minutes ago, I received a phone call on our land-line, not my cell. Usually, when there is a call in the middle of the day, it’s someone asking for donations or wanting me to buy something, so I’ve learned to be skeptical when I answer our home phone.
The voice from the other end of the line gave me his full name and said he worked for Comcast in the Corporate Head-Quarters, and he read was calling about my blog.
“Oh,” I said as if I had been turned in for writing profanities on the bathroom wall in elementary school. Totally caught off-guard, I asked him to repeat his name and tell me again for whom he worked.
“Frank Eliason,” he said, “and I actually work for Comcast Corporate.” So I was speaking with someone who could actually do something about the service provided. As my mind was still trying to get a grasp on the fact that someone who could really do something about my recent blog topics, Frank went on to explain that Comcast is trying to improve on customer satisfaction. He said that Comcast has not always had the best customer service, and that they are beginning to implement new tools and techniques which will enhance the customers’ experiences.
What shocked and surprised me most of all was that Comcast, the cable Giant, was now beginning to engage The Relationship Economy! With the number influential bloggers and online social networks, companies must find a new way of maintaining customer satisfaction and creating customer loyalty.
Comcast is one of the first companies to “adopt” these new methodologies and communication techniques. By paying more attention to blogs and client forums and networks, Comcast is setting the bar very high, indeed, for all companies wanting to compete with them – and for businesses in general!
Kudos to you, Comcast!
How ‘bout it?
This entry was posted on February 19, 2008 at 12:11 pm and is filed under networking, relationship economy, social networking, social web, The Communications Factors. You can subscribe via RSS 2.0 feed to this post's comments.comment below, or link to this permanent URL from your own site.