Einstein May Have Been Onto Something

relationshipeconomy-mid.jpgIn his post from January 31st, social networking strategist and co-author of The Emergence of The Relationship Economy, Jay Deragon provides a link to Max Kalehoff’s post about the wisdom of Albert Einstein.

As we read what the great Nobel-prize-winning physicist said, the simplicity of the statements strikes us as undeniably accurate.

“A perfection of means, and confusion of aims, seems to be our main problem.” That seems to be the problem with many businesses and individuals of today. We think that we have to be great at whatever it is we do. We then go on to attempt to throw our hats into various arenas. McDonald’s did it with breakfast items, various types of hamburgers, chicken, salads, ice-cream cones, sundaes, shakes, and the list goes on.

While the actions of the powers that be at McDonald’s show that they are actually listening to customers, we – businesses and individuals – feel that we must be fairly good at a host of services. By spreading ourselves over several areas, we tend to lose focus on the direction of our business or life.

the-brand-you-50.jpgWe get pretty good at something and then think that we must venture into other areas which may enrich our businesses/lives.

In his book titled, The Brand You 50, Tom Peters devotes an entire chapter to the importance of being focused!

What Peters says is that we must – beyond all doubt – make ourselves the best professional in whatever line of work we do. Then, and only then, should we begin to branch out to other areas of interest.

We must be the absolute, no question about it, best at what we do. Possessed by a demon of excellence. As Ricky Bobby said in Talladega Nights, “In the morning, when I wake up, I pee excellence.” That’s what we need to do.

Whatever our passion is, we must focus on it, map out a strategic plan on how to get there, and go after it as if our lives depend on it.

Become that person about whom people say, “That’s all he thinks about. That’s all he does.” Get fired up, find your passion, and go after it.

How ’bout it?

Explore posts in the same categories: networking, personal branding, relationship economy, social networking, social web, The Communications Factors, Web2.0

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