The Communications Factors and The Relationship Economy
With the emmergence of The Relationship Economy, people are beginning to ask themselves, “How do I capitalize in this new economic system?” The main trait of those people and businesses which have led the way to the Emergence of The Relationship Economy is that they all have created and maintained relationships with others.
How have they done it?
One of the major keys to nurturing relationships with others online – through Facebook, LinkedIn, Link to Nashville, etc. – is to have meaningful conversations with those who can receive and contribute value to their own personal networks. Every one of us has a personal network; from friends, members of the same church, neighbors and family.
To foster relationships online with “relationship capital” conversations of some sort are required. The Communications Factors play a major role in the conversations. Whether they are facilitated by videos, blogs, emails, or social networks, the conversations need to be carefully crafted so that the message remains clear no matter what kind of day the recipient is having.
We all have read emails and thought, “What’d he mean by that?” Sarcasm and dry humor doesn’t come across well without face-to-face communications, so we created “emoticons” or simple keystrokes to show our intent: colon and closing parenthesis produces : ) or jk is understood as “Just kidding.”
But beyond these quick shorthand signals which were readily adopted by the internet generation, there is really no way to create/establish and maintain relationships other than through word choice and sentence structure.
Granted, if someone gets offended by an email a friend sent, the worst thing that could happen would be the loss of a friend. However, in the business world, if a large segment of the consumer is offended by an ad-campaign, Millions of dollars could be lost, possibly never to be recovered.
The Relationship Economyis determinate on the number of quality relationships that a business or individual has with others who can ultimately provide value – directly or indirectly – to one’s own personal network. The quality relationships can be created and maintained by having conversations with others who share similar likes, dislikes, or interests. In turn, those conversations – one to one, then to millions – must be made crystal-clear through the knowledge and understanding of the language (i.e. rules of grammar, spelling, punctuation, etc.).