Making WOW Projects From Blah Projects
In his book The Brand YOU50, author Tom Peters repeatedly refers to WOW! projects. That’s great, now if only I had an idea of what a WOW! project was…we say to ourselves. This morning, it hit me: A WOW Project is one which makes someone sit up and say, “Oh my God. This is really good!” Whether it’s somethking we’ve written, the service we receive at a fast-food joint, a bank, a grocery store, etc. or the Venti Double Black Eye we got from Starbucks (can you tell what by order usually is at the ‘Bucks?), we need people to think, even subconsciously, that they couldn’t live without whatever it is we sell or the service we provide.
The WOW! project means that all our energy is focused on that one thing. 100 percent. Nothin’ else to give. These projects should make your clients/customers believe that you are the Top Dog. That YOU are the best damn (insert YOUR career here) on earth. That YOU have it going on, etc. WOW! projects should make people think that God has blessed you with the uncanny ability to do whatever it is you do better than any other person on this planet!
In the movie “Racing Stripes,” Dustin Hoffman’s character, a Shetland Pony, has a line: “Leave it all on the track!” That’s what we need to do; we need to leave everything we, as Brand YOU-to-bes, have on the racetrack of the projects we do. I have collaborated with some colleagues about vision or mission statements. One of them said to me, “Well, since you’re not in love with what you’ve written, let’s start from scratch.”
The Key to WOW! Projects
What my friend said was the first key to creating/establishing WOW! Projects. If you’re not absolutely in love with whatever the project or product is, how can you expect other people to feel that what you produce is a gift from God? Whatever we need to do to create WOW! projects is what we need to do. It may be as simple as reading a book or changing a daily routine, or it may be as major as deciding that maybe you should try a different career.
This entry was posted on January 20, 2008 at 6:36 am and is filed under networking, personal branding, relationship economy, social networking, social web, The Communications Factors, Web2.0. You can subscribe via RSS 2.0 feed to this post's comments.comment below, or link to this permanent URL from your own site.