How Do You Generate Relationship Capital Online?
The post by social network strategist Jay Deragon makes an excellent point. Just because one has an account on one or even several online social networks, it doesn’t mean that person has a large amount of Relationship Capital.
Simply building or participating in “social networks” so you can connect with people is a waste of time and money. On the other hand if you have something that is relevant to the hearts and minds of the people you want to relate to then, and only then, will you understand the power of the social web. The best approach to leveraging the social web is to understand the systemic nature of peoples interest, desires and needs: a relationship.
What people want from their connections is conversations! Not just about the weather, the NASDAQ, or their latest golf scores. They want to establish a relationship with the company or others on the networking site.
Make Frequent Posts:
The easiest way to begin an online relationship – be it personal, professional or any other – is to start making posts on the social networking site. When people are only contacted by someone when there is something to be sold or when the person needs something, that person will soon develop the reputation of a “user.” Rather than just trying to sell someone a product, those people should establish a relationship with which all parties involved feel as though the relationship is beneficial, or at least, mutual.
When someone tries to make his/her presence known on social networks only when he/she can get something (time or money) from someone else, that person will soon be found not to be genuine. The problem, here, is that there are a plethora of people online who solely want to “take” from their connections. So how does one know if the other person is really genuine?
Just like with dating, it takes time. Getting to know the person on the other end of the connection requires patience and time. Those who chronically “take” from a relationship without giving anything in return are usually too impatient to establish and maintain a relationship with anyone who doesn’t simply turn over the bank account.
Relationships can be built and maintained by frequent posts and a great deal of activity. Let’s rephrase that; Relationships can be built and maintained by frequent posts of content – not just “Hi. How ya doing?” Posting requires thought, organization, and time. Those who provide insightful posts with excellent content are typically genuine.
How ’bout it?
This entry was posted on January 9, 2008 at 1:08 pm and is filed under networking, relationship economy, social networking, social web, The Communications Factors. You can subscribe via RSS 2.0 feed to this post's comments.comment below, or link to this permanent URL from your own site.