Will 2008 Be the Year Businesses Get On-Board?
The social web and social networks have emerged in recent years and were widely adopted in 2007. But what about businesses? What is going to have to happen before businesses invest sufficient time and capital to establish a presence on the social web? Are the customers going to discontinue their patronage before the “powers that be” realize what they are doing wrong?
Customers hate the time they spend on hold with the “helpdesk” for their computers or the “customer assistants” at the cable or credit card companies. Why don’t the major companies invest one or two people to spend the largest portion of the day online creating cascading conversations with clients? Could it be that companies are afraid of the unknown? Are they worried that employees will reveal trade secrets or provide those with whom they have conversations with sensitive information?
Just think about what kind of effect it will have for a company to employ just one person to establish genuine relationships with customers and clients! Consider, for a moment, how well-received that company’s innovative and forward-thinking actions will be! With no more long hold music or messages, the company will certainly see improvement in customer-numbers and more importantly, customer satisfaction.
How ’bout it?
This entry was posted on January 4, 2008 at 5:21 pm and is filed under networking, relationship economy, social networking, social web, The Communications Factors, Web2.0. You can subscribe via RSS 2.0 feed to this post's comments.comment below, or link to this permanent URL from your own site.