As Critical Mass (see yesterday’s post for definition) is reached, more and more people will begin to adopt the new technology of online social networks. The reason for the adoption is that the benefits (whether real or perceived) far outweigh the effort it takes to become engaged in such networks.
Though it may be a bit of an administrative hassle to get on various online networks, doing so now – rather than later – may prove to be a powerful investment of your time. When the masses get “Facebooked,” or “LinkedIn,” the advertising moguls are going to be searching for those who are already established and know how to navigate around the sites.
For now, spend a little bit of time “dating” the social networking sites to get to know them before you go all-out and emmerse yourself in all the free add-ons and bellls and whistles of a networking platform.