It’s the GOSPEL!


The times change; communications change; technology enables communications to be easier and less restricted to only the well-educated and the technologically savvy. When Johannes Gutenberginvented movable type in the 1430s, he started a revolution which could only be imagined in the Catholic Church’s worst nightmares. After 1510, Gutenberg’s press enabled the mass-production of The Bible. The credit for the Protestant Reformation goes to Martin Luther, but without Gutenberg and the European invention of movable type, Luther could have never translated the Church’s Bible,which Catholic monks had been transcribed by hand throughout Europe, into the more accessible German vernacular. Do you think Gutenberg even imagined that his press would have such an impact on the world for centuries to come?

Luther’s translation of the Bible, in addition to his 95 Theses, led the Protestant Reformation. Luther challenged the authority of the papacy and changed the thinking of the common-man: The only requirement, Luther said, to receive Salvation and go to Heaven was faith in Jesus Christ. No longer did people have to go confess their sins to a priest before dying in order to get into Heaven. People now were considered to be of the “general priesthood.” They didn’t have to go through years of training in order to have access to God. Luther took out the middlemen – priests.

Just think about this: Could Justin Hall, who began eleven years of personal blogging in 1994 while a student at Swarthmore College, even begin to think about the vastness and range of blogs in 2007?

Will you be remembered some 13 years later for your Personal Brand or blog posts? Think about this: We are endeavoring to change the way the world works through the creation of social networks and collaborative networks. In 600 years, will someone find information out about YOU and say, “He/she was an early adopter of the online social networking strata which gave birth to the networks we know today?”

How ’bout it?

Explore posts in the same categories: networking, relationship economy, social networking, The Communications Factors

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