You Better Get Ready!

With Microsoft’s acquisition of Facebook, or a portion of it, online social networking suddenly became validated to be more than “just a fad.” Read social networking strategist Jay Dergon’s post on Microsoft’s purchase.

Consider how much money has been thrown at existing networks or creating new networks over just the last year, last count was in excess of $50 billion in capital infusion.In our previous post titled “Systemic Changes to the Web” we discuss the revolutionary changes being brought on by the social networking medium. When the advertising market models of the web shift you can be sure accelerated shifts will continue to follow.

What advertisers want is traffic. Without traffic, they, representing major companies and corporations, will select another location to spend their money. And there is absolutely no shortage of social networks from which advertisers may choose.

What is it about Facebook that makes it so attractive and popular? Well, for one thing, it’s easy to navigate. There isn’t an enormous amount of grammatical errors on the pages – there are some, but they are usually from programmers, so I’ll cut them some slack since I can’t program to save my life!

Have you ever visited a website or blog where it’s clear that someone didn’t spend enough time studying the language before they sat down at the keyboard to write? It’s distracting and makes me want to leave the site forever if there are a slew of poorly-written paragraphs or excessive typos.

So if we want to make sure that we get in on the ground floor of The Relationship Economy, we need to make sure we remember to dot our i‘s and cross our t‘s.

We all need to make sure that we know when to use a comma, and when to omit it. The advertisers are going to be looking for the sites and networking platforms which have the greatest amount of traffic. They are going to want to get in YOUR network of contacts and friends. Therefore, personal branding is more important than ever.

Some of my recent posts have dealt with the poorly-written grammar of a couple of blogs. Most of the time, the problem does not lie with the “head knowledge” of the author, but rather with the flow of the post. Sure, we can skip over the left-out words and bad flow, but if someone is going to pay me based on the amount of time people spend on my site, I want to make sure that I maintain my “stickiness” and don’t give them a reason to leave.

How ’bout it?

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Explore posts in the same categories: grammar, networking, relationship economy, social networking, The Communications Factors

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