Personal branding expert Dan Schawbelwrites that the future of recruitment (i.e. recruiters seeking to fill positions) is personal branding. “Personal branding allows you to convey your message to the outside world, whatever that message may be.”
But in order to convey a message to the world, one must fully understand the factors which make it possible: The Communications Factors. How do I get noticed? What roads should I take? And what should I do about the social networks?
In this post, we will try to answer these questions and provide quick and easy solutions to them.
How do I get noticed?
The best way to make a name for oneself is to get the maximum exposure in the least amount of time. Time is in short supply for everyone; there are only 24 hours in a day. When you have limited time, what do you do? You select the most important task and then go after it – devoting not only your time, but also your mind, heart and sweat to accomplish that task.
What better way to gain exposure than by blogging? With the number of blog hosts on the internet, there is no shortage of options or choices. But just picking a host and writing a blog post won’t get it: You have to maintain it! Five or six posts per week should be the minimum for maintaining your blog. (I must admit that I have had a hard time sticking to this rule. And my blog hits – or number of visitors to my blog – has dropped dramatically lately.)
What roads should I take?
With a minimum of time to devote to work and the development of business, time is of the essence. It really doesn’t matter which forum you utilize to promote your message, but the important thing is that you choose one road to go down. It doesn’t matter whether you prefer to speak rather than type; you can do a podcast. If you aren’t camera-shy, you can maintain a video blog, or vlog.
What about all those social networks?
Again, the crux of my argument isn’t which social networks you participate in, but rather that you do participate! It doesn’t matter whether you spend time on Facebook or LinkedIn, what matters is that you dospend time online networking.
Okay, so where do The Communications Factors come in to play?
An individual is able to convey his/her message to the world by using the above mentioned means, but the message needs to be clear.I just got finished with a blog war with someone in New York, and one of my major problems with the other party’s blog, was that the message wasn’t clear. The whole blog was convoluted and grammatically incorrect. Words were left out of sentences, etc.
The message needs to be clear, and by using the rules of grammar, one can make sure that the message is understood on the first read, leaving little room for confusion. No matter whether you blog, podcast, or vlog, the message needs to be clear. On social networks, the intended message needs to be clear.
So the future of recruitment is personal branding, but personal branding depends on The Communications Factors in order to achieve its goal.