The Communications Factors: Of Today

The Communications Factors, as they play a role in The Relationship Economy, are always evolving and changing. The Communications Factors affect mass media by allowing us to become the network portals – not only the receivers of information.

Networking strategist Jay Deragon posits that the media’s influence on today’s society is profound. However, without The Communications Factors enable the media to enhance people’s lives.

Few sociologists would refute the importance of the mass media, and mass communications as a whole, as being a major factor in the construction and circulation of social understanding and social imagery in modern societies. Therefore it is argued that the mass media is used as “an instrument”, both more powerful and more flexible than anything in previous existence, for influencing people into certain modes of belief and understanding within society.

I don’t deny that the media has a profound effect on people and society in general, but to say that it is only mass media’s proliferation through the world is like saying that if you bombard  the ground with seeds you will enjoy a beautiful garden.

Just because people today are bombarded constantly by media doesn’t mean that the messages are getting through to the recipient. The means of communication must be taken into account before the purchase, of whatever the product is, is made, which, by the way, is the ultimate goal of those in business.

How ’bout it?

Explore posts in the same categories: networking, relationship economy, social networking, The Communications Factors, Web2.0

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