The Communications Factors: Where It’s Going

Fred Vogelstein of the LA Times wrote a very compelling article on the Facebook Revolution for October 7. He spends much of the article writing about FaceBook’s CEO, Mark Zuckerberg, and his vision. What really hit home with me, however, was how he paraphrased what Zuckerberg envisions for the social networking megagiant:

“Humans get their information from two places — from mainstream media or some other centralized organization such as a church, and from their network of family, friends, neighbors and colleagues. We’ve already digitized the first. Almost every news organization has a website now. What Zuckerberg is trying to do with Facebook is digitize the second.

“Think about what this means. Right now, the interactions among friends, neighbors and colleagues — a.k.a. word of mouth — is still analog. You go to a cocktail party, and a friend tells you about this incredible pediatrician he’s found. You ask a few other friends to confirm that data and eventually two things happen: You switch doctors, and the physician becomes a favorite in town. Now imagine that information automatically pushed out to all your friends, tested, verified and returned to you in 24 hours, and you have Zuckerberg’s vision for Facebook.”

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Zuckerberg’s vision is clearly head-and-shoulders above others’, who have yet to capitalize on the idea. That’s what I want Link to Nashville, the site I administer, to become. I want it to be “the place” to visit on-line to find out what’s hot and where things are happening, in addition to who people recommend.

My Vision:

Link to Nashville has already become a gathering place for business people – most of them local – who are stepping into the on-line social networking space – some for the first time. Just like Zuckerberg’s visionary thoughts about Facebook, “You switch doctors, and the physician becomes a favorite in town,” I want Link to Nashville to be the top resource for people who are new to the area and are looking for a church, doctor, or whatever, and for the people who are planning to visit Nashville and are looking for a hotel close to downtown, a hotspot, or the most likely places to see a country musician!

Think about it. Wouldn’t it be great to be able to go on-line and learn that Tootsie’s provides a live music venue seven nights a week if you weren’t from middle Tennessee?

How ’bout it?

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