Communications Factors: How The Recent Posts Fit Together…
As I have written about the Communications Factors and their roles in the Relationship Economy this week, some truths became evident to me. The Communications Factors come together to form a synergistic effect on the ability of the world to convey information – whether we intend to send that message or not.
Gutenberg’s press of the 1400s created revolutions which took centuries to be fully realized and understood. Likewise, the effects of the shift in thinking, caused by the internet and the constant emerging technologies, only now has become the focus of the major players (companies) in business and not considered merely a fad which will gain momentum in the coming months and even years, but then will fizzle when the novelty of the technology has worn off.
We can only begin to imagine what the world will be like in the next 25, 50 and 100 years with the vast advances in the communications industry which keep happening, day after day, month after month! It’s kind of like a snowball effect. It takes a little bit of effort to get it going, but as it rolls downhill, it gathers more snow and more inertia, causing opposing forces to be either sizeable or squashed in its path.
In the Relationship Economy, the “currency” which will be of the greatest value will be the number and quality of the relationships a person has. Having over a thousand contacts on any one social network will not be as valuable as say having 200 quality relationships – if they are properly maintained. That point is key. Maintenance of the relationships will become (if they haven’t already) more important than the mere number of lower-quality acquaintances.
The “business contact” about whom I wrote in an earlier post failed to realize this fact. Because we didn’t have a relationship, what he said to me shut the door on the possibility of our doing business together in the future. If someone else – a friend, perhaps – had used the same words, I would have taken what was said as a painful, albeit accurate, truth. Because we didn’t have a relationship other than over the phone, the contact made his point, but in doing so, slammed the door on any future ventures or collaboration.
The same thing can be said about the employees at BestBuy. Because they don’t have a relationship with the customer, when they act like something is wrong with the person who doesn’t want to opt in for the extended warranty, they are ruining the chance to make a life-long customer. Sure, they may not use verbal communication to ask, “what’s wrong with you,” but it is in their tone of voice, body language and even facial expressions.
With the newest inventions enabling communication more cheaply and more easily, the message needs to be crystal-clear, or we will risk ruining the relationships we have painstakingly endeavored to create. It’s just like the physical relationships all of us have: When we are dating our significant other, we open doors, refrain from foul language, and actually talk over dinner at a restaurant while eating out; after marriage, or years of dating, the manners go out the window, and we can get away with it because of the value to the relationship we contribute.
How ’bout it?