Building a Reputation On-Line
If you remember from an earlier post, I mentioned the importance of creating an online persona in the Relationship Economy with a good reputation. Doing anything less could spell disaster for you, your career, and your business. But how?
As I explained in the post, ebay has established a means of “rating” its members. Vendors strive to maintain a high rating because if it falls below 93% (positive feedback), there is less likelihood that they will be able to auction their “stuff” off.
Ebay has established a rating system where,
“Each member can only affect another member’s Feedback Score by no more than one point. For example, if a member leaves three positive ratings, the other member’s score will increase only by one point.”
By setting up their system in this way, ebay execs have created a “safeguard” which prevents a person – either a buyer or seller – from having their reputation ruined. No matter how many times a buyer has dealings with a vendor, the vendor’s (or the buyer’s, for that matter) score will only be reflected once. The positive or negative feedbacks will still be shown, but they will not alter the member’s percentage.
I think something like that needs to be implemented in online social networking groups. Sure, you can see how popular a person is by looking at the number of “friends” he/she has, but does that really tell you anything? The real indicator is the number of times someone has either sent them a card, bought them a drink, or posted something on his FunWall. (Can you tell I spend a great deal of time on Facebook?)
A person’s communications with other members in the Relationship Economy is an excellent clue about what kind of person he is. A message from someone saying, “Thanks for all the time and energy you spent doing…” means a tremendous amount to those who really “get it,” but I think that there must be some programmer or hack out there who can create an application enabling members to rate one another in the major Social Networks.
LinkedIn provides something like that with the “Recommendations” feature. But I envision something like an app that lets people make comments like, “Mark sent me a card when I was sick.” Or, “Tried to contact this person 14 times before he returned my call.” Let’s use the Communications Factors to improve the relationships we have with others! Does MySpace offer anything like that?
How ’bout it?