The Communications Factor. Why is it?
As I wrote the previous post, I explained what the Communications Factor was, regarding the Relationship Economy. In this post, I will explain why I contend it is the most important factor of the Relationship Economy.
By using words, we reveal our thoughts. When we send someone an email with typos and misspellings, grammatical mistakes and atrocious punctuation, we are essentially telling the recipient that we are just too dang busy to care about him (or her). Ultimately what happens is the recipient(s) “get the message” and pull away from us – usually exactly opposite of what we initially wanted to happen. The goal most people have in the Relationship Economy is to “connect” with others who bring value to their own networks, while providing value to them. Huh? Let me try to explain:
Most people in the Relationship Economy, let’s call them Group X, desire to form a virtual bridge between themselves and others, let’s call them Group Y. Group X wants Group Y to provide value to their (Group X’s) networks, but Group X still desires to provide Group Y with value in their (Group Y’s) networks.
Best case scenario: We send a careless email to one person. That person then starts to feel either as though you don’t provide as much value to his or her own network, or that person gets the feeling that he or she is bothering you – and subsequently begins to pull away from you, thereby destroying the virtual bridge you have already managed to build.
Worst case scenario: We send a careless email, again to only one person. This person then innocently forwards it on to friends, colleagues, or even worse, posts it to a message board or on a blog, thereby enabling the global community to see it.
Even worse case scenario: We send a careless email, again to only one person. The person again forwards it on to friends, colleagues, message boards, blogs, and a host of other venues which can be seen by the global community. However, this time, the recipient takes the time to point out all the typos, grammatical and punctuation errors, thereby drawing attention to your self-percieved “importance.” Depending on what your line of work is, you could be ruined; credibility shot. Are you willing to take that chance?
How ’bout it?
This entry was posted on September 17, 2007 at 6:31 am and is filed under grammar, networking, relationship economy, social networking, Web2.0. You can subscribe via RSS 2.0 feed to this post's comments.comment below, or link to this permanent URL from your own site.