The Communications Factor. What Is It?

When someoone says communications, what do you think about? I present to you, others in the emerging Relationship Economy, a definition that you may not have considered.


Communications, as defined by Miriam Webster Online, are the techniques for expressing ideas effectively. Essentially, the word “communications” refers not only to the message or the mediums through which it is communicated, but to the techniques. Got it? Good, let’s move on.

I contend that the most powerful factor of the Relationship Economy is the Communications Factor. Think about it: without being able to communicate our wants, desires, goals or even information to others, we, the members of the Relationship Economy, become islands. However, with the possibility of all the internet, we can begin to communicate with the world easier than ever before, more effectively, and with greater saturation.

When people communicate face-to-face, only about 20% of the message is conveyed by the words we use. The message can be interpreted by the recipient(s) based on voice, tone, volume and volume we use. However, when someone posts a blog or sends an email, those characteristics cannot be expressed. How many times have you read an email and thought, “Why is this guy [the sender] so angry?”

Even with emoticons, people can only get your message through your words. No tone, no inflection, no sense of urgency can be expressed – except through your words! That’s why it’s so important to make sure your message is being made loud and clear through your words. So the next time you want to make a statement in the Relationship Economy, make sure your words convey your intended meaning. What do you want to say?

How ’bout it?

Explore posts in the same categories: relationship economy, social networking, Web2.0

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